Field Marketing Senior manager

Terra Security • New York, NY

14h

About The Position

Terra Security is seeking a Field & Growth Marketing Lead to scale predictable pipeline across direct B2B and partner-led B2B2B motions. The role designs, executes, and scales field and growth programs that support revenue goals across regions, segments, and partners, working closely with Sales, Partnerships, and Revenue Operations. It is a hands-on, highly visible position with accountability for program results and measurable pipeline impact.

The role will help move Terra from ad hoc programs to scalable growth systems, influence direct and partner revenue motions, and execute pipeline-driving programs with clear performance and revenue visibility.

Requirements

• 4–7+ years of experience in B2B demand generation, field marketing, or growth marketing.
• Proven track record of driving pipeline and revenue impact.
• Experience working closely with Sales and Partnerships teams.
• Strong program management skills and ability to run multiple initiatives in parallel.
• Analytical mindset and comfort using data to guide decisions.

Nice To Haves

• Experience in a scale-up or high-growth B2B environment.
• Experience supporting partner-led or indirect sales motions (B2B2B).
• Hands-on experience with HubSpot and Salesforce.com.
• Hands-on experience with paid acquisition platforms such as LinkedIn Ads and Google Ads.
• Experience with ABM or account-based field marketing.

Responsibilities

• Execute field marketing programs across priority regions and segments in alignment with Sales and Marketing leadership.
• Align each program to outcomes such as meetings set, pipeline created, and deal acceleration.
• Execute partner-driven demand programs with the Partnerships team to support partner-sourced pipeline and partner-influenced opportunities.
• Adapt messaging and programs for indirect sales motions.
• Launch scalable growth campaigns and test and optimize messaging, offers, and channels to improve conversion and efficiency.
• Translate campaign learnings into repeatable growth playbooks.
• Serve as the primary marketing partner for Sales leaders and representatives.
• Align programs with territory plans, target accounts and verticals, and quarterly pipeline goals.
• Create follow-up plans, sales assets, and enablement for every campaign.
• Own performance tracking and reporting for field and growth programs.
• Measure pipeline sourced and influenced, cost per opportunity, and conversion rates by channel and partner.
• Partner with RevOps to maintain clean attribution and forecasting confidence.
• Use data to prioritize programs to scale and discontinue underperforming programs.

Benefits

• Competitive salary plus variable compensation or bonus tied to pipeline or revenue impact.
• Equity participation.
• Comprehensive benefits.
• PTO.
• Company holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed