Field & Partner Marketing (US/Canada)

Algomarketing•New Work, NY

2d•Remote

About The Position

Algomarketing is seeking a Field & Partner Marketing Manager to support the planning and execution of strategic marketing initiatives across Canada. This hybrid role combines field marketing, event execution, and partner/channel marketing responsibilities to drive pipeline growth, partner engagement, and brand awareness across the region. This role is responsible for the end-to-end management of field events and partner marketing activations, partnering closely with sales, channel partners, and cross-functional marketing teams to execute high-impact programs that align with regional business objectives. The ideal candidate is highly organized, proactive, and execution-focused, with experience managing complex event logistics, partner communications, and multi-stakeholder marketing initiatives in fast-paced environments.

Requirements

3–5 years of experience in field marketing, partner marketing, event marketing, or campaign management within B2B technology or SaaS environments.
Experience managing end-to-end event logistics and field marketing activations.
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
Experience collaborating with sales teams, channel partners, and cross-functional stakeholders.
Excellent communication and stakeholder management abilities.
Ability to work independently while operating effectively in collaborative, fast-paced environments.
Experience managing budgets, vendors, and event reporting metrics.
Willingness and ability to travel for regional events as needed.

Nice To Haves

Experience supporting partner/channel marketing initiatives within enterprise technology organizations.
Familiarity with CRM and marketing automation platforms.
Experience measuring pipeline impact and marketing performance metrics from events and campaigns.
Knowledge of the Canadian market.
Bilingual proficiency in English and French is considered an asset.
Experience supporting both virtual and in-person event programs.

Responsibilities

Drive strategy and execution for regional field marketing programs and activations across Canada in partnership with sales and partner sales stakeholders.
Develop and execute event strategies aligned to pipeline generation, customer engagement, and market priorities.
Partner with internal stakeholders to ensure alignment between marketing activities and business goals.
Own end-to-end planning and execution of in-person and virtual events, including venue sourcing, vendor management, catering coordination, A/V management, event signage and branded materials, and swag and promotional assets.
Manage registration platforms, attendee communications, staffing coordination, on-site execution, and run-of-show management to deliver high-quality event experiences.
Manage event budgets, purchase orders, vendor reconciliation, and expense tracking.
Ensure leads and attendee data are captured accurately within CRM systems within 48 hours post-event.
Develop post-event reporting and recaps, including attendance metrics, engagement insights, pipeline impact, and recommendations for optimization.
Collaborate with channel and alliance partners to develop and execute joint marketing programs, including webinars, workshops, co-branded campaigns, and partner-led events.
Manage partner communications, marketing asset approvals, and campaign coordination to ensure alignment with regional business priorities and partner goals.
Partner closely with Sales, Partner Sales, Marketing Operations, and external vendors to ensure successful program delivery.
Coordinate across multiple stakeholders and timelines while proactively identifying risks, resolving issues, and maintaining momentum across initiatives.