Field Marketing Partner
About The Position
As a Field Marketing Partner, you’ll bring the Whataburger brand to life across your markets—driving local relevance, sales growth, and community connection. You’ll Make a Difference by building strong relationships with Guests, community partners, and restaurant teams that elevate brand presence and create meaningful local impact. You’ll Serve with Heart by leading initiatives that support charitable efforts, deliver memorable Guest experiences, and position our restaurants as valued members of the community. Through collaboration with Operations, leadership, and external partners, you’ll Win as One—ensuring marketing strategies are aligned, executed with excellence, and deliver measurable results. In this role, you’ll take ownership of your territory—leveraging insights, identifying opportunities, and optimizing performance to Move Forward Boldly as we grow and evolve our brand in every market you support.
Requirements
- Bachelor’s degree or equivalent work experience
- 2+ years of marketing experience (LSM, advertising, or related field)
- Experience executing marketing plans and analyzing performance results
- Strong relationship-building skills across teams, vendors, and communities
- Ability to manage budgets and evaluate ROI on marketing spend
- Experience collaborating cross-functionally to achieve business goals
- Strong communication and presentation skills
- Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook)
- Ability to work independently, prioritize, and manage multiple initiatives
- Willingness to travel regularly within assigned territory
Nice To Haves
- Experience in restaurant, retail, or multi-unit environments
- Background in Local Store Marketing, sponsorships, or community engagement
- Experience managing vendor relationships and contract negotiations
- Familiarity with media planning (billboards, local advertising, sponsorships)
- Proven success driving sales through grassroots marketing strategies
- Experience influencing or partnering with field operations teams
- Strong analytical mindset with ability to translate insights into action
- Passion for community involvement and brand storytelling
Responsibilities
- Execute Local Store Marketing (LSM) plans to drive sales and traffic
- Identify, secure, and activate community events, sponsorships, and partnerships
- Collaborate with Operations to align marketing plans with restaurant goals
- Build and maintain relationships with local businesses, leaders, and vendors
- Analyze campaign performance and measure impact on sales and transactions
- Manage and optimize territory marketing budgets (including six-figure spend)
- Coordinate promotions, materials, and in-store activations
- Research and recommend media and advertising opportunities
- Negotiate agreements with vendors and community partners
- Deliver market insights, reporting, and recommendations to leadership
- Align restaurant teams with marketing calendar, initiatives, and tools
Benefits
- Competitive Weekly Pay
- Bonus Program that scales up to 2.5X payout potential based on company results
- Company Vehicle
- 5 weeks PTO
- Flex Weeks
- Paid Corporate Holidays
- Paid Parental Leave
- 401(k) match $1/$1 up to 4%
- Competitive Medical, Dental and Vision Benefits
- Short-term and Long-term Disability Benefits
- Opportunities for Career Development and Growth
- Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
- Discounted Meals for You and a Guest
- Wireless Service Discounts
- Computer & Software Discounts
- Fitness / Gym Discounts
- Awards and recognition for all you do
- Retirement Celebration Program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
