Federal Field Marketing Manager

Riverbed Technology • Home Office, VA

5d

About The Position

Riverbed is seeking a Federal Field Marketing Manager to bring its go-to-market strategy to life across federal agencies. The role partners with Federal Sales, Marketing leadership, Global ABM, and Partner teams to execute programs that generate qualified pipeline and accelerate revenue for Riverbed solutions. It combines strategic planning—such as setting account and pursuit priorities—with hands-on execution of regional marketing programs.

The manager develops and executes regionally tailored strategies covering events, partner programs, account-based marketing, and localized demand generation. The role adapts messaging and content to federal mission priorities, procurement requirements, and buyer needs; supports sales alignment and account engagement; and measures marketing performance and business impact. The position is based in the DC Metropolitan Area and requires approximately 25% travel.

Requirements

• At least 5 years of progressive federal marketing experience.
• Deep, practical understanding of the B2G customer journey, government procurement cycles, policy trends, and agency missions.
• Proven ability to design and execute integrated marketing strategies across Federal, FSI, and Public Sector ecosystems.
• Success designing data-driven, multichannel campaigns and ABM frameworks tailored to public sector buying behaviors and procurement timelines.
• Strong operational fluency or active curiosity in using company-approved generative AI tools to improve daily workflows, synthesize government directives, and tailor verticalized content.
• Exceptional written and verbal communication skills.
• Ability to engage, align, and present to sales leadership, GTM teams, and cross-functional partners in matrix organizations.
• Bachelor’s degree in marketing, communications, business administration, or a related field, or equivalent practical experience.
• Ability to travel approximately 25% to support regional events and executive engagements.

Responsibilities

• Partner with sales and marketing leadership to develop and execute integrated programs that drive federal pipeline, revenue, and account growth.
• Localize messaging, campaigns, and content for federal mission priorities, procurement requirements, and buyer needs.
• Collaborate with Brand, Sales Engineering, and Product Marketing to create and execute programs that amplify Riverbed’s regional brand.
• Use secure, company-approved AI tools to support research, content creation and refinement, tailored value propositions, decision-making, and automation.
• Develop and activate account-based marketing, partner marketing, event, and executive-engagement programs for federal priority accounts.
• Lead federal events from planning through execution, follow-up, and performance measurement.
• Coordinate joint marketing initiatives, co-marketing campaigns, and partner events with the federal partners team.
• Work with sales teams on lead management, account engagement, and opportunity creation.
• Provide sales teams with campaign messaging, event support, and account engagement strategies to accelerate pipeline and deal progression.
• Build relationships across sales, technical, and cross-functional teams to ensure alignment and execution.
• Represent Marketing in regional QBRs, business reviews, and sales leadership forums.
• Measure and report on pipeline, revenue impact, campaign ROI, and event performance.
• Maintain operational excellence across marketing systems and CRM platforms.
• Analyze performance data and optimize marketing investments and programs.

Benefits

• Flexible workplace policies
• Employee resource groups
• Learning and development resources
• Career progression pathways
• Community engagement initiatives
• Global employee wellness programs supporting physical, emotional, and financial well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level