Marketing Manager - Federal

J.E. Dunn Construction Group Inc P•Kansas City, MO

About The Position

The Marketing Manager - Federal supports new client sales, engagement, and retention through strategic multichannel programs involving communications, digital and traditional media, tradeshows and events, and industry associations and memberships. The role leads marketing responses for complex Federal project pursuits, drawing on technical acumen, specialized expertise, and brand management. It implements programs supporting JE Dunn’s Federal vertical marketing strategy, supported by measurable metrics and business intelligence, and promotes best practices across marketing programs. The position’s activities support JE Dunn’s strategy, vision, and values. The manager makes decisions within assigned responsibilities, recommends actions to a supervisor, and refers exceptions as needed. The listed career path is Senior Marketing Manager. The role takes responsibility for RFP and RFQ responses, creates and edits pursuit content, advises interview strategy, develops client-facing collateral and communications, supports marketing initiatives, conducts market research, manages event participation and marketing information systems, and acts as a brand ambassador. It also supports client satisfaction and service commitments.

Requirements

Bachelor’s degree in marketing, communications, or a related field; relevant experience may be considered in lieu of the stated education requirement.
Ability to perform work accurately, completely, and in a timely manner.
Verbal and written communication skills.
Advanced proficiency in MS Office.
Proficiency in Adobe InDesign and Photoshop.
Advanced organizational skills, attention to detail, and ability to prioritize multiple projects.
Ability to be proactive and resourceful and to create effective graphics.
Ability to learn and use a variety of software, tools, and systems to meet business needs.
Ability to solve complex problems quickly and effectively.
Ability to collaborate cross-functionally to obtain information or solve problems in support of team goals.
Ability to adapt to change.
Ability to manage budgets, maximize profitability, and generate future work.
Ability to build relationships with team members that transcend a project and to collaborate internally and externally.
Ability to work in a collaborative, fast-paced, deadline-driven environment.
Ability and willingness to mentor less experienced team members.
Must be able to lift up to 10 pounds.

Nice To Haves

Master’s degree.
8 or more years of marketing, communications, or public relations experience.
3 or more years of people management experience.
AEC industry experience.
Familiarity with Federal government contracting and procurement issues, compliance, FAR regulations, and Standard Form (SF) requirements.

Responsibilities

Take full responsibility for responses to Request for Proposal (RFP) and Request for Qualification (RFQ) documents, guide the team in developing a winning strategy, and coordinate as needed.
Develop, proofread, edit, and package pursuit content, including narratives, resumes, project profiles, and graphics.
Advise on interview strategy and provide coaching and feedback during interview preparation.
Manage development of client-facing marketing collateral and communications in support of business pursuits; work with selling teams on value propositions and messaging for web, digital and social media, print, and sales channels.
Support local, regional, or vertical marketing initiatives and execute related communications in conjunction with national strategy and goals; manage workflow and coordinate support of corporate goals, KSIs, and KPIs.
Gather competitive information, analyze it, conduct market research, develop pursuit strategies, and track pursuits through the pursuit process.
Facilitate events and trade show participation, including planning, logistics, reservations, collateral, shipping, staffing, giveaways, contests, budgets, booth preparation, and attendance.
Acquire and update marketing information in the company’s CRM and other marketing data systems for comprehensive record management.
Contribute to and ensure the accuracy of digital assets in the Digital Asset Management (DAM) System.
Develop custom content for the pursuit narrative assets library to support differentiation.
Coordinate and manage project and company photography.
Represent the national brand, follow brand governance, and align marketing materials and pursuits with appropriate messaging, aesthetic, tone, and voice.
Promote high standards of internal and external client satisfaction by displaying courtesy and sensitivity and responding promptly to client needs.
Manage difficult or emotional client situations promptly and efficiently.
Meet commitments to clients and recognize and act on service opportunities.