Federal Field Marketing Manager

Riverbed Technology • Home Office, VA

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About The Position

Riverbed is seeking a Federal Field Marketing Manager to bring its go-to-market strategy to life across federal agencies. The role combines strategic planning and hands-on execution, shaping account and pursuit priorities while delivering programs that generate qualified pipeline and accelerate revenue for Riverbed solutions.

The manager will partner with Federal Sales, marketing leadership, Global ABM, and partner teams to develop and execute regionally tailored marketing strategies. These include events, partner programs, account-based marketing, and localized demand-generation campaigns aligned with federal mission priorities, procurement requirements, and buyer needs. The role also uses secure, company-approved AI tools to improve productivity, content, research, decision-making, and marketing automation.

The position is based in the DC Metropolitan Area and requires approximately 25% travel to support regional events and executive engagements. Riverbed describes benefits and workplace offerings that include flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, community engagement initiatives, and employee wellness programs. Benefits vary by country.

Requirements

• At least 5 years of progressive marketing experience, with a deep, practical understanding of the B2G customer journey, government procurement cycles, policy trends, and agency missions.
• Proven ability to design and execute integrated marketing strategies across Federal, FSI, and Public Sector ecosystems.
• Experience designing data-driven, multichannel campaigns and ABM frameworks tailored to public-sector buying behaviors and procurement timelines.
• Strong operational fluency or active curiosity in using company-approved generative AI tools to improve daily workflows, synthesize government directives, and tailor verticalized content.
• Exceptional written and verbal communication skills.
• Comfort engaging, aligning, and presenting to sales leadership, go-to-market teams, and cross-functional partners in matrix organizations.
• Bachelor’s degree in marketing, communications, business administration, or a related field, or equivalent practical experience.
• Ability to travel approximately 25% to support regional events and executive engagements.

Responsibilities

• Partner with sales and marketing leadership to develop and execute integrated marketing programs that drive federal pipeline, revenue, and account growth.
• Localize messaging, campaigns, and content to align with federal mission priorities, procurement requirements, and buyer needs.
• Collaborate with Brand, Sales Engineering, and Product Marketing teams to create and execute programs that amplify Riverbed’s regional brand.
• Use secure AI tools to support research, content creation and refinement, federal customer value propositions, decision-making, and automation.
• Develop and activate account-based marketing, partner marketing, event, and executive-engagement programs for federal priority accounts.
• Lead federal events from planning through execution, follow-up, and performance measurement.
• Work with the federal partner team on joint marketing initiatives, co-marketing campaigns, and partner events.
• Work with sales teams to support lead management, account engagement, and opportunity creation.
• Enable sales teams with campaign messaging, event support, and account-engagement strategies to accelerate pipeline and deal progression.
• Build relationships across sales, technical, and cross-functional teams to ensure alignment and execution.
• Represent Marketing in regional QBRs, business reviews, and sales leadership forums.
• Measure and report on pipeline, revenue impact, campaign ROI, and event performance.
• Maintain operational excellence across marketing systems and CRM platforms.
• Analyze performance data and optimize marketing investments and programs.

Benefits

• Flexible workplace policies
• Employee resource groups
• Learning and development resources
• Career progression pathways
• Community engagement initiatives
• Global employee wellness programs supporting physical, emotional, and financial well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level