Experiential Marketing Events Governance & Operations Partner

Citizens Financial Group•Westwood, MA

1d•Hybrid

About The Position

Citizens Enterprise Sponsorship, Experiential & Corporate Events Marketing Team is seeking a dynamic and strategic Events Governance & Operations Partner to support an enterprise-wide transition to a centralized experiential events operating model. This role is instrumental in shaping and executing operational excellence in governance, operational rigor and scalable processes across the Bank. The role partners closely with Marketing and business line leaders to enable effective intake, prioritization, execution, measurement, and reporting—reinforcing a OneCitizens, customer-centric approach and ensuring enterprise transparency and accountability. This position is ideal for an analytically strong operator who excels at building structure, improving processes, and enabling teams to work efficiently at scale.

Requirements

5–7 years of experience in marketing operations, governance, program management, or analytical operations roles
Strong experience working in complex, matrixed organizations
Proven ability to manage processes, workflows, and operational detail at scale
Strong analytical, organizational, and executive‑level communication skills
Understanding of banking or financial services industry
Proficient in Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
Willingness to travel (~10%) and work non-traditional hours as needed

Nice To Haves

Experience with supporting sponsorships, experiential and events is a plus.
Strong problem-solving capabilities.
Exceptional written and verbal communication skills.
Professional presence and business acumen.
Highly organized with the ability to manage multiple projects simultaneously.
Energetic, confident, and creative with a forward-thinking mindset.

Responsibilities

Support enterprise experiential governance forums by managing intake tracking, agendas, materials, and action follow‑through
Maintain digital centralized calendars, demand views, and prioritization frameworks across business lines and regions to ensure visibility and alignment
Ensure requests meet governance standards, eligibility criteria, and required approval workflows
Drive consistency, transparency, and documentation across experiential decisions
Evaluate new experiential requests using established criteria (e.g., scope, audience, timing, and investment considerations) and surface recommendations for review
Own day‑to‑day operational workflows supporting centralized planning, approvals, and execution
Maintain and evolve core operating documentation (playbooks, toolkits, intake forms, FAQs)
Support centralized budget tracking, forecasting, and spend transparency across LOBs
Maintain visibility into contracts, agencies, and experiential-related spend
Partner with Sourcing contract with vendors, set up POs and process invoices