Marketing Events Operations Manager

Carrum Health•,

1d•Remote

About The Position

The Marketing Events & Operations Manager is the engine room of our commercial team. You will be responsible for the end-to-end execution of our event presence—from ordering the booth materials and swag to building the Marketo nurture programs that follow up with attendees. This is a highly technical, execution-focused role that bridges the gap between physical brand presence and digital demand generation.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field.
2–3+ years in a Marketing Ops or Events Ops role.
Proven track record of managing marketing projects from ideation through to completion.
Proficiency in building campaigns and managing lead/contact objects in Salesforce.
Experience building programs and managing lead flows in Marketo.
Experience with integrations with Zoom Webinars.
Experience using project management software like Asana to track complex workflows.
High proficiency in Google Workspace or Microsoft 365.
Exceptional writing skills for both internal briefing and external marketing.
A "no task too small" attitude.
An obsession with data accuracy.

Nice To Haves

Healthcare benefits experience a plus, but not required.

Responsibilities

Build, test and manage campaigns in Marketo and Salesforce for email sends, nurture tracks and event-specific triggers (virtual, local and tradeshows).
Own the event list and pre-qualification workflow. Scrub, de-duplicate, and upload post-event lead lists. Convert leads to contacts and ensures proper mutli-channel marketing attribution.
Manage the event prep, including placing exhibit orders with our 3rd party partner, handling logistics, and researching/procuring high-quality brand swag and event site locations.
Draft professional event email sequences for attendees and create comprehensive Event Overview Documents to brief internal stakeholders and sales teams.
Deliver weekly/monthly Campaign and Email performance reports. Provide quarterly/yearly benchmarking reporting to marketing leaders.
Conduct monthly budget reconciliation to ensure event spend is accurately mapped in Salesforce and work with our internal finance department to help with invoices, vendor payments, etc.
Maintain a healthy integration between our core tools: Salesforce, Marketo, Zoom and any new tools we add.