Events Marketing Manager

Pacific National Exhibition • Vancouver, BC

23h • Hybrid

About The Position

The Events Marketing Manager reports to the Manager, Marketing and plays a key role in supporting the planning, execution, and optimization of integrated marketing and promotional initiatives across the PNE’s self-produced events and business streams, including Playland, Fright Nights, PNE Fair, and PNE Lotteries. This role also supports promotional activity for third-party events hosted at Hastings Park venues. This position bridges strategy and execution, partnering closely with Marketing, Creative, and Digital teams to deliver high-quality, on-brand campaigns that drive attendance, ticket sales, and positive brand impressions. The role requires creativity, strong organizational skills, attention to detail, and the ability to thrive in a fast-paced, event-driven environment.

Requirements

• Diploma or Degree in Marketing, Communications, or a related field.
• A minimum of 5- 8 years of demonstrated experience in marketing or a closely related discipline.
• Exceptional writing and communication skills with a high level of creativity
• Strong attention to detail and commitment to excellence
• Ability to manage multiple priorities in a high-pressure, deadline-driven environment
• Strong interpersonal skills and the ability to collaborate effectively across all levels of the organization and with external partners
• Well-organized, creative, and collaborative team player who embodies the PNE’s values of Enthusiasm, Evolution, and Excellence
• This role is required to be on-site at the PNE a minimum of 3 days/week
• Successful candidates must undergo a Criminal Record Check.

Nice To Haves

• Experience in event marketing or promotional campaigns is considered an asset
• A valid BC driver’s license is an asset

Responsibilities

• Develop, plan, and execute promotional campaigns and content to drive gate attendance, ticket sales, and audience engagement
• Assist in the development, execution, and measurement of integrated creative campaigns across digital, social, web, email, experiential, and traditional channels
• Lead development and execution of email marketing and website content, including writing, building, deploying, and analyzing performance
• Support ongoing social media activity for PNE events and promotions
• Plan, manage, and execute media buys for PNE brands, including reviewing proposals, coordinating creative delivery, trafficking ads, and managing timelines
• Work with media sponsors and partners to support on-site activations, including coordination of signage, site access, power, staging, and operational logistics through internal and external teams
• Coordinate marketing projects across internal teams and external vendors to ensure smooth execution and timely delivery
• Act as a day-to-day point of contact for assigned marketing initiatives, keeping stakeholders informed and work on track
• Contribute to process improvements, documentation, templates, and marketing best practices to enable team efficiency and consistency
• Prepare reports, insights, and recommendations to inform ongoing optimization and future planning
• Support and mentor junior marketing team members through day-to-day collaboration, guidance, and knowledge sharing
• Act as a go-to resource for executional questions, champion best practices across campaigns and channels
• Perform other related duties as required

Benefits

• Flexible work environment
• Opportunity for free or discounted tickets to shows, events, sports games, and much more
• Staff discounts for Playland, The Fair, and Fright Nights, as well as all PNE Food Stands
• Competitive compensation package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree
• Number of Employees: 251-500 employees