Experiential Marketer

Grindr • New York, NY

18h • Hybrid

About The Position

The Experiential Marketer will own end-to-end production of brand activations that bring Grindr to life off-screen through pop-ups, stunts, installations, live events, and other cultural moments. The role works with the Creative Brand Initiatives team, Grindr’s cultural engine, to create experiences that connect the brand with its community and earn attention and conversation. The position partners across Creative, Marketing, Comms, and Product, as well as with external production partners, to deliver activations from initial brief through on-site execution and post-event wrap. It tracks performance and brings learnings into future briefs. This is a high-ownership role at a company where the brand carries cultural weight. It is hybrid and based in Grindr’s New York office, with in-person attendance required Tuesdays and Thursdays.

Requirements

• 3–5 years of experience in experiential marketing, event production, or brand activations, either at an agency or in-house at a high-growth consumer company.
• Demonstrated ability to work with selected production agencies on end-to-end live brand experiences, including vendor management, permitting, logistics, and on-site execution.
• Strong budget management skills and a track record of delivering activations on time and within scope.
• Clear communication skills and ability to manage multiple external partners and internal stakeholders simultaneously.
• Comfortable with occasional travel and on-site evening and weekend work during activations.
• Based in New York City or willing to relocate.

Nice To Haves

• A growth mindset toward experiential marketing, including the ability to explain why an activation worked, what it drove, and how to improve the next one.
• Strong taste and a point of view on culture, with the ability to recognize a Grindr-worthy moment early.
• Experience with scrappy production, agency partners, tight permitting timelines, and solving vendor problems under pressure.
• Active use of AI tools in the workflow or rapidly becoming AI-native.

Responsibilities

• Plan and execute end-to-end production of experiential activations, including pop-ups, stunts, installations, and live events, from initial brief through on-site execution and post-event wrap.
• Source, brief, and manage external production partners, including fabricators, vendors, agencies, and on-site staff, holding them accountable for timelines, budgets, and quality standards.
• Build and maintain production timelines, budgets, and run-of-show documents across multiple workstreams.
• Partner with Creative, Marketing, Comms, and Product teams to integrate activations with broader campaign moments and help earn coverage beyond the event itself.
• Track and report on activation performance, including attendance, earned media value, engagement, and budget accuracy, and bring learnings into future briefs.

Benefits

• Full premium coverage for employee health, dental, and vision insurance; partial coverage for dependents.
• Up to $300,000 in fertility and family-building support, including IVF, surrogacy, egg freezing, and adoption.
• 401(k) with 6% match and immediate vesting.
• Industry-competitive compensation, company bonus, and equity for every employee.
• Gender-affirming care offerings with up to 90% cost coverage, access to Included Health, and monthly HRT stipends.
• Flexible vacation policy and two company-wide rest weeks per year.
• Monthly stipends for cell phone, internet, wellness, food, and commuting.
• Breakfast and lunch.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed