Strategist

George P. Johnson Experience Marketing•Boston, NY

1d•Hybrid

About The Position

GPJ is hiring an Experience Strategist to join their growing team. This role is hybrid, requiring on-site presence in either the Boston or New York City office a minimum of 2 days per week. The Experience Strategist is responsible for crafting and executing strategies for a wide range of projects, including proprietary events, activations at third-party trade shows, product or service road shows, and seller enablement opportunities. The focus is on understanding the attendees (in-person or online), identifying their needs, devising solutions, and inspiring them to take action on behalf of clients. This role is pivotal at GPJ, and the strategist will be an integral part of both client and agency teams. They will build and maintain "Trusted Advisor" relationships with creative, account, and client teams, fostering collaboration and trust. The role involves developing comprehensive experience strategies encompassing physical, digital, social, and mobile elements. Additionally, the strategist will create reusable templates for strategy best practices (research, planning, account planning, strategy, analytics) to streamline the approach for assigned accounts. Key responsibilities include crafting clear and compelling creative briefs, actively participating in ideation sessions, and proactively exploring new experience strategies, technology-enabled engagements, and industry best practices to enhance client counsel and strategic recommendations. The role also involves research and planning for experiential marketing solutions (workshops, stakeholder interviews, primary/secondary research, program auditing), assisting with event auditing and analysis, and confidently leading client conversations and presentations. The ideal candidate possesses strong "verbal-side" creative expertise, including writing, presentation, and facilitation development, along with an appreciation for 2D and 3D design elements.

Requirements

Excellent writing skills.
Strong presentation skills.
Proficient in Windows environment (Outlook, Microsoft Word, Excel, Power Point,).
Proficient in other digital communications technologies (Salesforce, Chatter, Lync, Webex, etc.).
Proficient in Apple hardware and software.
Knowledge of and experience in using research tools and methodologies.
Understanding of best practices regarding analytics and marketing measurement.
Undergraduate degree required.
3 to 5 years client / agency experience in a related role.
B2B experience.
Technology experience.

Nice To Haves

Graduate degree in business, marketing, communications, or writing preferred.
Experience in experiential marketing, strategy, planning, marketing, digital marketing and/or advertising, content, writing, copywriting.
Experience in digital, social and mobile technologies, strategies and tactics.

Responsibilities

Crafting and executing strategies for a wide range of projects, including proprietary events, activations at third-party trade shows, product or service road shows, and seller enablement opportunities.
Understanding the people who attend experiences (in person or online), identifying their needs, and devising solutions to address their challenges, all while inspiring them to take action on behalf of clients.
Building and maintaining "Trusted Advisor" relationships with creative, account, and client teams, fostering collaboration and trust.
Developing comprehensive experience strategies that encompass physical, digital, social, and mobile elements.
Creating reusable templates for strategy best practices, covering research, planning, account planning, strategy, and analytics, streamlining the approach for assigned accounts.
Crafting clear and compelling creative briefs that ignite ideas for both yourself and your 2D and 3D internal partners.
Actively participating in ideation sessions, which involve brainstorming and concept development.
Proactively exploring new experience strategies, technology-enabled engagements, and industry best practices.
Engaging in research and planning activities related to developing experiential marketing solutions, which may encompass workshops, stakeholder interviews, primary and secondary research, and program auditing.
Assisting with the auditing and analysis of events, contributing valuable insights.
Confidently leading client conversations and presentations, both in person and over the phone, to effectively convey strategies and recommendations.
Leveraging strong "verbal-side" creative expertise, encompassing extensive writing, presentation, and facilitation development, while also having a keen eye for and appreciation of 2D and 3D design elements.