Executive Director (EXPERIENCE REQUIRED) - Prime Carolina Coast

Prime Senior Management LLC•Conway, SC

About The Position

Prime Independent Living is seeking an experienced, service-driven Executive Director to provide leadership, vision, and operational excellence at Prime Carolina Coast. The role offers an opportunity to shape community culture, develop high-performing teams, and create exceptional experiences for residents and families. The Executive Director fosters a vibrant, hospitality-driven community where older adults can thrive, while ensuring strong operations, occupancy, financial performance, and local community presence.

Requirements

Proven success leading teams and driving operational performance.
Strong financial acumen and experience managing budgets and performance metrics.
Exceptional leadership, communication, and relationship-building skills.
Passion for hospitality, service excellence, and creating meaningful resident experiences.
Ability to inspire, coach, and develop team members.
Flexible, adaptable, and solutions-oriented leadership style.
Successful completion of background screening and drug testing requirements.

Nice To Haves

Executive Director or senior leadership experience in senior living, hospitality, healthcare, or a related field.

Responsibilities

Provide overall leadership and operational oversight of the community.
Build, develop, and lead a high-performing team aligned with Prime's culture and standards.
Ensure excellence in daily operations, resident satisfaction, and service delivery.
Foster a positive, collaborative workplace culture that supports team member engagement and success.
Partner with Sales & Marketing to drive occupancy and achieve community goals.
Support outreach, events, and community engagement efforts that build awareness and demand.
Monitor key performance metrics and adjust strategies to ensure continued success.
Create a community experience residents are excited to share with others.
Foster a warm, engaging, hospitality-driven environment for residents and families.
Ensure a seamless, elevated resident experience from first impression through move-in and beyond.
Lead with a people-first approach that builds trust, connection, and community.
Create an environment where residents can live well, live fully, and enjoy meaningful experiences every day.
Manage budgets, expenses, and overall financial performance.
Ensure compliance with company policies, procedures, and applicable regulations.
Oversee staffing, scheduling, and operational efficiency.
Implement strategies that support resident satisfaction and business objectives.
Represent the community in the local market.
Build relationships with community partners, referral sources, and local organizations.
Uphold and strengthen Prime's reputation for exceptional service and resident experiences.
Support marketing initiatives, community events, and public relations efforts.