Executive Director, Travel Management and Advisory Marketing

JPMorgan Chase & Co.•Wilmington, DE
•$171,000 - $265,000

About The Position

As the Executive Director of Travel Management and Advisory Marketing in the Chase Travel Group, this leader sets marketing strategy and leads execution across Travel Management and Advisory businesses. The role develops integrated programs to drive client acquisition, deepen engagement, strengthen brand positioning, and support growth across corporate travel, luxury leisure travel, and advisor channels. The Executive Director leads a high-performing team, builds scalable marketing capabilities, and uses customer, client, and performance insights to deliver measurable outcomes across a complex, multi-brand travel ecosystem. The position works across brand, performance, and innovation, partnering with Sales, Account Management, Product, Technology, and senior stakeholders. It oversees marketing programs across content, email, digital, social, events, thought leadership, and partnerships, while developing planning, governance, measurement, and reporting capabilities. The role also provides executive-level recommendations, business cases, performance updates, and risk assessments.

Requirements

  • Bachelor's degree or equivalent experience.
  • 10 years of progressive experience in B2B, B2C, lifecycle, performance, brand, or integrated marketing.
  • Demonstrated success setting marketing strategy, leading organizations, and delivering measurable business growth.
  • Experience building and executing multi-channel strategies across digital, content, CRM, social, paid media, events, and relationship marketing.
  • Proven ability to lead complex, cross-functional initiatives and drive alignment in a large, matrixed organization.
  • Strong understanding of acquisition, lifecycle engagement, brand positioning, customer experience, and performance measurement.
  • Analytical mindset and ability to translate customer, client, market, and performance insights into strategic decisions.
  • Exceptional executive communication, presence, and stakeholder management skills, including the ability to influence senior leaders.
  • Proven ability to build, lead, and develop high-performing teams and future leaders.
  • Must be authorized to work for any employer in the United States; immigration sponsorship or sponsorship transfer is unavailable.

Nice To Haves

  • Experience in travel, hospitality, loyalty, premium consumer, commercial services, or another relationship-led industry.
  • Experience marketing to both business and consumer audiences across complex or multi-brand portfolios.
  • Experience with CRM, CMS, marketing automation, audience targeting, and personalization platforms, including Salesforce Marketing Cloud or Adobe Experience Manager.
  • Background leading brand transformation, digital modernization, customer engagement, or marketing operating model change.
  • Experience building thought leadership, advisor or sales enablement, event marketing, and strategic partnership programs.

Responsibilities

  • Set and align marketing strategy across corporate travel, luxury leisure, and advisor-led businesses, connecting priorities to growth, engagement, and brand objectives.
  • Lead integrated acquisition and demand-generation strategies to expand qualified lead flow, support revenue growth, and engage priority commercial, luxury leisure, and advisor segments.
  • Partner with Sales and Account Management on go-to-market plans, client communications, enablement tools, and campaigns that support conversion and relationship growth.
  • Lead lifecycle and relationship marketing strategies that deepen client, traveler, and advisor engagement, retention, loyalty, and advocacy.
  • Define strategic narratives, positioning, and value propositions for the Travel Management and Advisory businesses and ensure consistent brand standards across touchpoints.
  • Oversee content, email, digital, social, events, thought leadership, and partner marketing programs across channels and brands.
  • Build scalable planning, operations, governance, measurement, and reporting capabilities to improve marketing effectiveness, accountability, and speed-to-market.
  • Partner with Product and Technology on CRM, website, content management, and marketing technology modernization to strengthen targeting, personalization, and digital experiences.
  • Establish performance frameworks and a test-and-learn agenda that turn data and client insights into optimization and investment decisions.
  • Build, lead, and develop a high-performing organization, fostering accountability, collaboration, innovation, and talent development.
  • Provide executive-level recommendations, business cases, performance updates, and risk assessments to senior leaders and cross-functional stakeholders.

Benefits

  • Competitive total rewards package, including base salary and, for eligible roles, commission-based pay and/or discretionary incentive compensation in cash and/or forfeitable equity.
  • Comprehensive health care coverage.
  • On-site health and wellness centers.
  • Retirement savings plan.
  • Backup childcare.
  • Tuition reimbursement.
  • Mental health support.
  • Financial coaching.
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