Marketing Director, Occupier Advisory

Cushman & Wakefield•Atlanta, GA

4d•$131,750 - $155,000

About The Position

The Marketing Director, Occupier Advisory leads, develops, and executes a strategic marketing plan for the Americas Occupier Advisory businesses, including Tenant Representation and Strategic Consulting. The role collaborates with business partners and the broader Marketing, Communications & Research organization to develop marketing and sales enablement strategies that support fee earners, resonate with clients and prospects, drive revenue growth, and elevate brand awareness. The director uses competitive, industry, customer, and market insights to shape marketing strategy, manages marketing across multiple business verticals, and evaluates outcomes using performance indicators and stakeholder feedback. The role also leads and develops a team, coordinates integrated marketing activities across internal teams and external vendors, and positions Cushman & Wakefield as a leading real estate advisor and industry thought leader. The position requires a bachelor's degree and at least eight years of marketing experience, preferably in commercial real estate. Compensation is $131,750 to $155,000.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
At least 8 years of marketing experience, preferably within commercial real estate.
Experience serving as the primary marketing leader for an office, region, or revenue-focused business group.
Track record implementing and enforcing marketing procedures and achieving measurable results.
Demonstrated success managing advertising, public relations, events, and business development activities.
Experience with digital marketing tools and strategies, including analytics and optimization.
High proficiency in Microsoft Office Suite.
Exceptional communication and interpersonal skills, including the ability to interface effectively with clients and stakeholders at all levels.
Strong project management and organizational skills, with the ability to manage multiple priorities.
Exceptional written, verbal, and presentation communication skills.
Strong analytical and problem-solving abilities and a conceptual mindset.
Leadership skills, including stakeholder management, relationship building, and influencing peers and leaders.
Ability to work effectively in diverse cultural and educational environments.
Confidence, adaptability, and ability to lead teams in dynamic, fast-paced settings.

Nice To Haves

Familiarity with Adobe Creative Suite.

Responsibilities

Develop, execute, and continually refine a strategic marketing plan, campaigns, and sales enablement strategies aligned with business goals.
Manage marketing and sales enablement across Occupier Advisory verticals, tailoring activities to each group's focus, clients, and market challenges.
Use competitive, industry, customer, and market insights to develop strategies and optimize marketing investments.
Measure marketing performance using KPIs, fee-earner adoption and feedback, customer feedback, and other results; adjust strategy accordingly.
Lead, mentor, and develop a high-performing team, fostering collaboration, learning, and accountability.
Partner with business leadership to align marketing initiatives with strategic objectives, support fee earners, and drive revenue growth.
Influence stakeholders to prioritize strategies with the greatest expected impact on growth and return on investment and effort.
Balance proactive strategic initiatives with tactical responses to market needs.
Coordinate with internal Marketing, Communications & Research teams and third-party vendors on integrated digital marketing, creative, communications, research, and content plans.
Deliver high-impact marketing content to engage audiences throughout the buying journey.
Share best practices, gather competitive intelligence, and align broader marketing strategies with leaders from other service lines.
Position Cushman & Wakefield as a real estate advisor of choice and industry thought leader through differentiated marketing strategies.
Anticipate market opportunities and threats and provide strategic insights to inform decisions.
Optimize marketing expenditures using KPIs to guide resource allocation.
Ensure marketing initiatives follow corporate guidelines and global brand standards.
Report progress toward objectives, milestones, and success metrics using data and constituent feedback.