Marketing Director, Occupier Advisory

Cushman & Wakefield•Irvine, CA

About The Position

The Marketing Director, Occupier Advisory leads, develops, and executes a strategic marketing plan for the Americas Occupier Advisory businesses, including Tenant Representation and Strategic Consulting. The role partners with business leaders and the broader Marketing, Communications & Research organization to create marketing and sales enablement strategies that support fee earners, resonate with clients and prospects, drive revenue growth, and elevate brand awareness. The director uses competitive, industry, customer, and market insights to develop and refine campaigns and sales enablement strategies aligned with business goals. The position coordinates integrated marketing content and activities across internal teams and third-party vendors, guides thought leadership, optimizes marketing expenditures using performance data, and ensures initiatives follow corporate guidelines and global brand standards. It also leads and develops a high-performing team and reports progress against objectives and success metrics.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
At least 8 years of marketing experience, preferably within commercial real estate.
Experience serving as the primary marketing leader for an office, region, or revenue-focused business group.
Track record of implementing and enforcing marketing procedures and achieving measurable results.
Experience managing advertising, public relations, events, and business development activities.
Experience with digital marketing tools and strategies, including analytics and optimization.
Exceptional communication and interpersonal skills, including the ability to work effectively with clients and stakeholders at all levels.
Strong project management and organizational skills, including the ability to manage multiple priorities.
Exceptional written, verbal, and presentation communication skills.
Strong analytical and problem-solving abilities and a conceptual mindset.
Proven leadership skills, including stakeholder management, relationship building, and influencing peers and leaders.
Ability to work effectively in diverse cultural and educational environments.
High confidence, adaptability, and ability to lead teams in dynamic, fast-paced settings.

Nice To Haves

Familiarity with Adobe Creative Suite.

Responsibilities

Develop, execute, and continuously refine a strategic marketing plan, campaigns, and sales enablement strategies aligned with business goals.
Tailor marketing and sales enablement activities to the distinct focus, client base, and market challenges of multiple Occupier Advisory verticals.
Use competitive landscape, industry trends, customer behavior and personas, customer data, fee earner feedback, and market segmentation to inform marketing strategy.
Measure marketing performance using KPIs, feedback, and adoption data; analyze results and adjust strategies and resource allocation.
Lead, mentor, and develop a high-performing team, fostering collaboration, continuous learning, and accountability.
Partner with business leadership to understand strategic objectives and align marketing initiatives with fee earner support and revenue growth.
Prioritize marketing strategies based on expected growth impact and return on investment and effort, and influence stakeholders to align on priorities.
Balance proactive strategic initiatives with tactical responses to market needs.
Coordinate with internal Marketing, Communications & Research teams and third-party vendors to integrate digital marketing, creative design, communications, and research into content plans.
Deliver high-impact marketing content that engages audiences throughout the buying journey.
Partner with Marketing and Research leaders in other service lines to share best practices, gather competitive intelligence, and align broader marketing strategies.
Position Cushman & Wakefield as a real estate advisor of choice and industry thought leader through differentiated marketing strategies and tactics.
Anticipate market opportunities and threats and provide strategic insights for decision-making.
Provide leadership and direction for marketing initiatives, ensuring adherence to corporate guidelines and consistent global brand standards.
Report progress toward objectives, milestones, and success metrics using data and constituent feedback.