Executive Director, Partner Marketing Strategy – Health100

CVS Health•Woonsocket, RI

1d•$131,500 - $303,195

About The Position

Health100 is an AI-powered healthcare engagement platform built to reduce complexity and improve outcomes across the healthcare ecosystem. As an independent subsidiary of CVS Health, Health100 operates as a technology platform company designed to scale across partners and enterprise clients. We are seeking an Executive Director, Partner Growth & Marketing to build and lead the partner growth engine for Health100. This role is responsible for defining and scaling the B2B narrative, demand generation, pipeline development, and sales enablement approach that drives partner adoption and commercial outcomes. This is a foundational leadership role reporting into the Head of Marketing for Health100. It requires a builder-operator who can define strategy, build the team and systems, and drive measurable pipeline and adoption outcomes in a fast-moving environment. The Role in Context This role is responsible for building and scaling the partner growth engine for Health100 as part of the broader platform marketing system. It will define how the platform is positioned, sold, and adopted across priority partner audiences, including employers and commercial clients, health plans and PBMs, pharmacies, pharma and life sciences companies, and digital health partners. The role operates in a startup-like environment and requires flexibility, resilience, and resourcefulness.

Requirements

12+ years of experience in B2B, product, or technology marketing, with a focus on enterprise or platform offerings
Demonstrated experience building and scaling marketing teams, functions, and go-to-market models
Proven ability to develop positioning, drive demand generation, and support sales enablement
Strong commercial mindset with experience influencing pipeline and revenue outcomes
Exceptional ability to create clear, high-quality presentations and sales materials
Experience managing outside agency partners and cross-functional marketing relationships.
Comfort operating in fast-moving, ambiguous, build-mode environments
Proven ability to operate as a player-coach with a hands-on, resourceful approach
Bachelor’s degree in business, Marketing, or related field, or equivalent (High School Diploma and 4 years of experience) required

Nice To Haves

Experience operating within complex, regulated, or highly matrixed environments, ideally while building or scaling net-new capabilities

Responsibilities

Own and lead the end-to-end partner growth strategy and execution, driving demand generation, pipeline development, and partner adoption
Define and evolve the Health100 B2B narrative and value proposition across priority partner audiences
Develop audience-specific positioning, go-to-market plans, and sales enablement materials for priority partner segments, including employers, health plans and PBMs, pharmacies, pharma and life sciences companies, and digital health partners
Build and scale demand generation and pipeline acceleration programs in partnership with Sales and Commercial Teams
Own and scale the sales enablement system, including messaging, tools, and materials that support deal progression
Build and continuously optimize a scalable partner growth engine using performance data and insights
Develop high-quality, executive-ready and sales-facing materials, including presentations and strategic narratives
Build and scale the partner marketing function, including team, operating model, and core capabilities
Serve as the primary connection point between Product, Marketing, and Commercial teams
Define and own success metrics tied to pipeline, deal progression, and partner adoption
Operate as a hands-on leader, contributing directly to strategy and content creation