Director, Partner Marketing

Avante•Seattle, WA

8d•$170,000 - $200,000•Hybrid

About The Position

Avante is seeking a Director of Partner Marketing to lead their partner ecosystem strategy. This role is crucial as benefits brokers, consultants, and communications firms are Avante's primary go-to-market channel. The Director will own the partner marketing strategy end-to-end, focusing on three key areas: a tops-down approach to attract new broker and consultant firms, a bottoms-up approach to engage top producers within these firms, and an activation motion to retain existing partners through co-marketing, enablement, and campaigns. This is a General Manager role for the partner channel, responsible for driving partner-sourced pipeline and making strategic investment decisions. The Director will collaborate with various internal teams, including partner enablement, product marketing, sales, and field marketing, to execute the strategy. The role reports to the Head of Marketing and is ideal for individuals with 8-12 years of B2B marketing experience, including 4-5+ years in partner, channel, or alliance marketing, with a proven track record of owning a partner marketing function. Experience in partner or channel sales with substantial marketing program management is also considered.

Requirements

Roughly 8 to 12 years of B2B marketing experience.
4 to 5+ years focused on partner, channel, or alliance marketing.
Experience building partner marketing programs in a channel-led or partner-led GTM motion.
Event planning and execution experience (regional dinners, co-branded events, broker-facing education sessions).
Content creation ability (writing partner newsletters, building co-branded one-pagers, briefing case studies).
Experience in early-stage environments, building playbooks rather than inheriting them.
Strong cross-functional collaboration skills.
Experience owning a partner marketing strategy and budget end to end, covering both new-partner acquisition and existing-partner activation.
Comfort with ambiguity.
Ability to use AI tools daily for marketing tasks.

Nice To Haves

Experience in benefits, insurance, HR tech, or financial services.
Working knowledge of the benefits ecosystem (consultants, producers, carrier relationships, communication practices, point solution partners).
HubSpot or similar MAP experience for partner nurture campaigns.
Experience with ABM platforms or account-based partner programs.

Responsibilities

Win new partner firms from the top down by building marketing that reaches the leadership of target broker and consultant firms.
Activate top producers from the bottom up by building programs, recognition, and co-marketing that encourage individual producers to lead with Avante.
Own the partner communications engine, delivering newsletters, success stories, and product updates to maintain Avante's visibility.
Run partner education at scale through webinars, lunch-and-learns, and partner-facing events.
Own the roadshow and regional event program, working with partners to bring clients and Avante together.
Build co-branded collateral and sales tools in partnership with enablement and product marketing.
Develop co-marketing playbooks for each partner tier, defining repeatable marketing plans for new partnerships.
Run partner marketing like a P&L, measuring and managing partner-sourced pipeline against budget.
Own the marketing relationship with partner organizations, building trust and responsiveness.
Utilize AI tools daily for content drafting, partner research, workflow building, and output amplification.