Partner Marketing Director

Aptiv•Troy, MI

1d•Hybrid

About The Position

Wind River is seeking a Director of Partner Marketing to lead a small, high-impact team across three regions. This is a hands-on role for someone who thrives at the intersection of technology and go-to-market — someone who can build deep knowledge of both Wind River’s offerings and those of our partners to craft compelling joint value propositions and content, without relying on others to do it for them. This role sits at the center of our partner ecosystem strategy and is critical to driving pipeline and revenue through co-marketing, MDF investment, and integrated GTM programs. Enterprise Linux and our enterprise market are a key growth area, and this person will be expected to own that motion in partnership with Industry and Product Marketing. The role reports to the Vice President of Marketing and manages a team of 2–3 people across the Americas, EMEA, and APAC.

Requirements

Bachelor’s degree in Marketing, Business, Technology, or a related field.
18+ years of B2B technology marketing experience, with at least 5 years in partner or channel marketing.
Write Technical Content.
Manage teams across different cultures and time zones.
Deep knowledge of enterprise software markets — experience with RTOS, Edge, cloud infrastructure, or Enterprise Linux strongly preferred.
Proven ability to write and create technically credible content independently, without requiring SME ghostwriting.
Experience managing MDF programs end to end, including budget planning, fund tracking, and ROI reporting.
Track record of managing and developing geographically distributed teams.
Strong analytical skills; comfortable working in Salesforce and Tableau to track and communicate pipeline impact.
Excellent communicator with the ability to build alignment across Sales, Product, and Marketing stakeholders.
Demonstrated ability to prioritize and execute in a fast-paced, matrixed environment.

Nice To Haves

Master’s degree preferred.

Responsibilities

Manage and develop a team of 2–3 partner marketing managers across three regions. Set clear priorities, provide direction, and ensure regional execution is aligned to global strategy. Build a high-performing, accountable team culture focused on pipeline impact.
Own the development of partner-facing content and messaging — this is a hands-on content role, not a coordination role. Develop deep fluency in Wind River’s technology (RTOS, Edge, Enterprise Linux, DevSecOps, Intelligent Edge) and in our partners’ offerings to craft content that is genuinely differentiated and technically credible. Create joint value propositions, solution briefs, battle cards, campaign assets, and co-branded collateral without relying on SMEs to do the writing. Ensure all content reflects the Enterprise segment’s priorities and growth potential as a first-class motion alongside Telco and Industrial.
Own and manage the full MDF lifecycle — both MDF allocated to partners and MDF received from partners. Build and maintain a structured program for MDF planning, request evaluation, fund allocation, tracking, and reconciliation. Define ROI frameworks to measure what MDF-funded activities actually deliver in pipeline and revenue. Partner with Finance and Sales to ensure budget accountability and reporting rigor.
Build and execute co-marketing programs with strategic partners across semiconductor vendors, cloud providers, system integrators, OEMs, and ISVs. Drive GTM alignment that results in sourced and influenced pipeline, not just activity. Develop at least one joint GTM plan per strategic partner annually, with clear milestones and success metrics. Lead partner-focused events, webinars, and demand generation programs in close coordination with product and industry marketing.
Work closely with Sales, Product Marketing, Industry Marketing, and the global demand gen team to ensure partner programs are integrated into the broader marketing plan. Align with the global communications team on partner announcements and co-PR opportunities. Maintain strong relationships with partner stakeholders to identify new joint opportunities.
Track and report on partner-sourced and partner-influenced pipeline on a monthly and quarterly basis. Use Salesforce and Tableau to measure program effectiveness and drive optimization. Present results and recommendations to marketing leadership and key stakeholders with clarity and business context.