Executive Director of Audience, Vogue

Condé Nast Germany•New York, NY

4d•$185,000 - $188,000

About The Position

The Executive Director of Audience for Vogue will lead audience growth and engagement efforts across Vogue US, Vogue Runway, Vogue Business and Teen Vogue. This person will set the overarching audience strategy for Vogue US across platforms and remain deeply involved in execution. The role connects editorial, product, consumer marketing, commercial, commerce and other functions, championing audience priorities and aligning them with company KPIs. As part of a global audience development team, the Executive Director will work closely with international markets to share insights, align strategies and identify growth opportunities. They will interpret and communicate audience and performance data across markets, turning insights into actionable strategies while balancing US priorities with international perspectives. The role requires expertise in SEO, newsletters, community engagement, content analytics, social platforms and emerging distribution channels. The Executive Director will apply data and knowledge of audience behavior to identify growth opportunities, establish priorities, and guide content and distribution strategy. This hands-on leadership role spans social and search strategy, strategic partnerships, email and newsletter initiatives, performance analysis and reporting, and opportunities to grow commerce and subscriptions. The Executive Director will foster experimentation through testing frameworks, competitive intelligence and internal and external insights, while protecting Vogue’s voice, authority and editorial standards. They will combine strategic leadership with practical expertise and analytical, creative, editorial and commercial judgment to optimize existing channels and find new opportunities to expand reach and deepen engagement. The position is based in New York, NY.

Requirements

At least 10 years of digital marketing or audience development experience with a major brand, publisher, digital advertising or marketing agency.
Thorough understanding of online business models and strategies.
Proven ability to grow a brand and audiences across multiple platforms.
Experience working with an editorial team and editorial calendar, and understanding of content strategy and a brand’s core values.
Ability to be nimble and flexible with working hours to respond to breaking news and cover tentpole events.
Hands-on experience managing digital audience acquisition programs.
Ability to clearly articulate and present initiatives to creative and technical teams.
Entrepreneurial, digitally savvy, creative and experimental approach to problem solving, with exceptional analytical and critical thinking skills.
Positive team player with an enthusiastic work ethic.
Experience managing teams and training people, including supporting employees through changing priorities and imperatives.

Nice To Haves

Experience with Listen First, Sailthru, Parsley, Snowplow, Databricks and Dash Social is an advantage.

Responsibilities

Set and lead audience development strategy across Vogue US, Vogue Business, Vogue Runway and Teen Vogue.
Manage teams and train employees, including helping them navigate shifting audience development and social media priorities.
Partner with global audience teams and markets to align strategies, share best practices and identify growth opportunities.
Develop direct relationships with Vogue’s most engaged audiences through newsletters, the Vogue app, events and other community initiatives.
Direct annual audience forecasting and goal-setting in partnership with central analytics and executive leadership.
Establish audience priorities and growth channels, advocate for audience growth and engagement, and align cross-functional leaders around shared objectives.
Lead audience growth and engagement strategy across search, social, newsletters and emerging platforms.
Partner with senior editorial leadership on content and distribution strategy, and with product and technology leaders on capabilities, investments and initiatives that support sustainable audience growth and performance.
Provide audience leadership during breaking news, major cultural moments and editorial tentpoles to inform editorial decisions and maximize reach and engagement.
Set and oversee testing and optimization across the audience funnel, including experimentation with distribution mix, headlines, imagery and other growth levers; translate learnings into strategic insights.
Lead organic audience strategies for major tentpole events such as the Met Gala and Vogue World, coordinating execution across platforms and global markets.
Set the strategic vision for the newsletter portfolio and partner with editorial leadership on innovation, audience growth and performance optimization.
Partner with Commerce as a senior authority to maximize the distribution, reach and commercial impact of commerce content while aligning with editorial vision and business objectives.
Identify emerging audience engagement and growth opportunities that expand Vogue’s reach and deepen audience relationships.
Oversee competitive, audience and market intelligence, translating insights about consumer behavior and the media landscape into strategic priorities and growth opportunities.
Manage the US Audience Development resource, providing guidance, support and feedback.
Represent Vogue internally and externally as appropriate, and serve as a senior global subject matter expert for Vogue Audience Development.