Executive Director, Head of Sapphire Media and Brand Strategy

JPMorgan Chase & Co.•New York, NY
•$161,500 - $265,000

About The Position

The Executive Director, Head of Sapphire Media and Brand Strategy leads Sapphire’s media and upper-funnel brand strategy to grow awareness, strengthen brand equity, and improve acquisition performance. The role shapes how Sapphire appears in the market by bringing together media strategy, measurement, and creative leadership, and connects awareness and consideration to acquisition. The position leads a high-performing team, sets the media investment and learning agenda, and partners across functions to deliver measurable business outcomes. It encompasses integrated campaigns, brand and performance marketing, cultural platforms, social and creator strategy, search and AI-enabled discovery, and media planning, budgeting, forecasting, and optimization across the Sapphire portfolio.

Requirements

  • 10+ years of experience in marketing, media, advertising, brand strategy, or related disciplines.
  • 5+ years of people leadership experience, including building and developing high-performing teams.
  • Proven success creating and executing growth-oriented media and brand strategies tied to measurable business outcomes.
  • Deep expertise in media planning, investment allocation, campaign execution, performance marketing, and marketing effectiveness.
  • Demonstrated strength in analytics and insights, including experimentation, attribution, and performance optimization.
  • Strong strategic, analytical, and creative problem-solving skills, with the ability to translate insights into action.
  • Exceptional communication, presentation, and influencing skills in complex, matrixed environments.
  • Ability to manage multiple high-priority initiatives and deliver results amid ambiguity and change.
  • Track record of innovation, transformation, and business impact.
  • Must be authorized to work for any employer in the United States; immigration sponsorship and visa sponsorship takeover are not available.

Nice To Haves

  • Master of Business Administration or other advanced degree.
  • Experience in financial services.
  • Experience at a leading media, creative, or brand agency.

Responsibilities

  • Set and lead Sapphire’s media and upper-funnel brand strategy across the portfolio.
  • Define media investment strategy and optimize channels to improve marketing effectiveness and return on investment.
  • Partner with cross-functional teams to align positioning, audience strategy, segmentation, and integrated marketing plans across paid, owned, and earned channels.
  • Establish a measurement and learning agenda using analytics, experimentation, and consumer insights to improve performance.
  • Lead integrated campaign planning and execution across key channels, partnerships, and priority brand moments.
  • Build a culture marketing strategy spanning talent integrations, sports and entertainment storytelling, and cultural platforms.
  • Define the role of social, creators, and emerging platforms in supporting brand-building and acquisition outcomes.
  • Advance search, performance marketing, and AI-enabled discovery strategies to improve engagement and acquisition.
  • Connect brand investment to business results through attribution, mid-funnel optimization, and performance measurement.
  • Own media planning, budgeting, forecasting, and ongoing optimization across the Sapphire portfolio.
  • Develop, coach, and retain top talent while fostering innovation, accountability, and continuous improvement.

Benefits

  • Competitive total rewards package, including base salary determined by role, experience, skill set, and location.
  • Eligible roles may receive commission-based pay and/or discretionary incentive compensation in cash and/or forfeitable equity.
  • Comprehensive health care coverage.
  • On-site health and wellness centers.
  • Retirement savings plan.
  • Backup childcare.
  • Tuition reimbursement.
  • Mental health support.
  • Financial coaching.
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