Executive Director/Director of Marketing

Coe College • Cedar Rapids, IA

25d

About The Position

Coe College is seeking a creative storyteller, strategic thinker, and brand ambassador to help strengthen and steward the college’s brand and advance institutional priorities. The role develops and oversees original content and campaigns across the website, social media, video, media relations, written stories, and other marketing materials. The position leads the content development staff, contributes to the Marketing Office’s leadership team, and helps guide content decisions and execution. The successful candidate will collaborate across campus, identify stories and selling points, and use data and third-party publications to communicate Coe’s strengths. The position offers an opportunity to expand leadership responsibilities and contribute to the college’s future during a period of momentum and growth.

Requirements

• Bachelor’s degree in marketing, journalism, writing, or communication.
• Minimum of 4 years of experience in marketing and content development.
• At least one year of experience managing professional staff.
• Exceptional attention to detail.
• Superior communication, listening, writing, and proofreading skills.
• Ability to juggle multiple projects and priorities effectively.
• Excellent command of written English and familiarity with AP Style.
• Strong decision-making skills and judgment.
• Familiarity with Instagram, Snapchat, Twitter, Facebook, LinkedIn, and websites for business use, including an understanding of digital marketing.
• Knowledge of current technology and marketing trends and desire to continually expand that knowledge.
• Ability to think creatively and imaginatively across long- and short-term timelines and in individual and group settings.
• Ability to deliver high-quality, unique content in high-pressure situations.
• Demonstrated ability to collaborate with people across a wide variety of offices and maintain a positive atmosphere under time constraints and deadlines.
• Ability to interpret quantitative and qualitative data and reports and develop compelling selling points.
• Flexibility and comfort with shifting priorities and responding to changing markets.
• Dedication to the educational mission of a private, residential liberal arts college.
• Ability to maintain positive relationships in a collaborative and diverse team atmosphere.
• Commitment to excellent customer and/or student service.
• Demonstrated ethical and responsible decision-making.
• Consistent attendance and accountability necessary to meet position objectives.
• Applicants must be authorized to work for any employer in the United States; Coe College cannot sponsor or take over sponsorship of an employment visa.
• Successful completion of a background and driver check in accordance with Coe College policy.
• Ability to sit or stand for long periods and navigate the entire campus.

Nice To Haves

• Higher education experience.
• Sales experience.

Responsibilities

• Understand Coe’s existing brand and implement others’ ideas.
• Create and oversee the development of original content and campaigns for the website, social media, video, media relations, written stories, and other marketing materials.
• Tailor content to specific platforms and understand how it applies across a variety of platforms.
• Lead content development staff in brainstorming and demonstrate continual creativity and individual brainstorming.
• Proactively and independently seek out stories and selling points for marketing use within the office’s overall strategy and goals.
• Serve as direct supervisor for the Content Development Manager and Videographer, and as a member of the Marketing Office’s leadership team.
• Make sound decisions about preliminary content development and execution.
• Review statistics and third-party publications and produce digestible selling points for the college.

What This Job Offers

• Job Type: Full-time
• Career Level: Director