Executive Director Digital Product Growth and Membership

CVS Health • Washington, NV

1d • $175,100 - $334,750 • Remote

About The Position

The Executive Director, Digital Product – Patient Growth & Engagement leads technology product strategy and execution for growth, acquisition, membership, and retention portfolios across CVS Healthcare Delivery businesses. The role spans the patient lifecycle, including omnichannel marketing and acquisition, sales and lead conversion, community and field outreach, membership and rostering, patient engagement and retention, and value-based care program engagement.

Working with Growth and Engagement leaders across Brand, Marketing, Sales, Outreach, and Retention, this executive shapes digital pathways and platform capabilities to drive patient acquisition, engagement, and long-term membership retention. The role leads a multidisciplinary product and engineering organization—including Product Managers, Software Engineers, Data Engineers, Salesforce and platform specialists, and UI/UX Designers—to turn growth and retention strategies into scalable technology roadmaps. The position requires expertise in consumer-facing healthcare engagement, growth channels, CRM/Salesforce platforms, and Epic.

The position is remote anywhere in the U.S. and involves domestic travel, generally approximately once per quarter, though travel may be more frequent. The listed base salary range is $175,100 to $334,750. The role is eligible for a CVS Health bonus, commission or short-term incentive program and an equity award target, in addition to the base pay range.

Requirements

• Bachelor’s degree required.
• 10–15+ years of progressive leadership experience spanning healthcare operations and clinical technology product management.
• Proven experience partnering with primary care delivery networks, retail clinics, or value-based care organizations to improve patient growth and engagement pathways.
• Demonstrated ability to lead cross-functional engineering, data, and product teams delivering high-scale consumer engagement tools and growth technologies.
• Hands-on experience with consumer engagement tools, growth platforms, CRM/Salesforce integrations, and Epic EHR workflows.
• Understanding of how external marketing and sales feeds enrich patient onboarding and scheduling workflows.
• Deep familiarity with patient acquisition strategies, including digital marketing, omnichannel media, sales call centers, outreach programs, and external partnerships.
• Deep familiarity with patient retention pathways, including patient engagement escalation programs, membership roster management, service recovery, and value-based programs.
• Ability to communicate, influence, and build trust with executive growth and marketing leaders, sales operational directors, and clinical stakeholders.
• Strong analytical rigor and ability to turn funnel friction and patient drop-off into structured product requirements and hold teams accountable to acquisition and retention metrics.
• Ability to lead strategically while engaging deeply in technical and operational execution with product, engineering, and analytics teams.
• Demonstrated people leadership, including leading with empathy, optimism, and rigor and building high-trust teams.
• Ability to travel domestically, generally approximately once per quarter, with potentially more frequent travel.

Nice To Haves

• Graduate degree.
• Clinical background, such as RN, MD, DO, NP, or PA.

Responsibilities

• Partner with Growth and Engagement executive leaders to define end-to-end digital experiences from first-touch acquisition through ongoing care engagement.
• Advise HCD stakeholders on patient acquisition channels and retention and recovery programs, including digital, OOH, SEO, brand, partnerships, Patient Engagement Escalations Programs, Membership Management Team, and Dual Programming Strategy.
• Establish shared outcome metrics with growth and clinical leaders tied to New Patient Visits, panel growth, patient retention, service recovery, and membership growth efficiency.
• Lead cross-functional technology teams to build scalable platforms across Marketing, CC-Sales Call Center workflows, Field Outreach, PRM Operations, and Retention programs.
• Translate growth, retention, and clinical engagement initiatives into product specifications, software architectures, and CRM/Epic integration pathways.
• Oversee integration of external growth and marketing platforms, such as ad networks, web portals, and partner feeds, with internal systems including Salesforce, CXone, Five9, and Epic EHR workflows.
• Apply operational understanding of the patient funnel, from lead generation through NPV scheduling, roster management, dual programming, and service recovery, to align platform capabilities with growth and retention targets.
• Establish feedback loops and iterative improvement cycles to optimize conversion funnels, reduce drop-off, improve service recovery, and manage at-risk HRV/membership flow-through.
• Lead, mentor, and build a high-performing product and engineering team spanning product, software development, data engineering, Salesforce, and platform roles.
• Foster a team culture grounded in curiosity, resilience, problem-solving, and joy, and maintain engagement through fast-paced campaign cycles and enterprise digital builds.

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Paid time off
• Retirement savings options
• Wellness programs
• Other resources supporting colleagues’ physical, emotional, and financial well-being, based on eligibility
• Bonus, commission, or short-term incentive program
• Equity award target

What This Job Offers

• Job Type: Full-time
• Career Level: Executive