Director of Membership & Growth

YMCA of Columbia Willamette•Vancouver, WA

4d•$25 - $31

About The Position

The Director of Membership & Growth leads Membership, Healthy Living, and facility operations at the Clark County Family YMCA. The role stewards the YMCA’s mission and strategic plan, supports and protects its brand and reputation, and ensures membership goals, engagement strategies, and experiences align with organizational priorities. The Director oversees membership acquisition, onboarding, engagement, group exercise, and facility operations, and works to create a welcoming, inclusive environment that supports membership growth, engagement, and retention. The Director develops and manages financial plans and strategies that support membership growth and program participation, and leads Healthy Living staff in delivering high-quality programs and a consistent, mission-driven member experience. The position supervises the Membership Coordinator, Facilities Coordinator, and Healthy Living Coordinator, providing leadership, coaching, training, performance feedback, and operational accountability. It also collaborates with branch, regional, and association teams and represents the YMCA in the community. All YMCA employees share responsibility for protecting children, vulnerable adults, members, employees, volunteers, and guests by maintaining professional boundaries, following abuse risk management policies, completing required training, and reporting suspected abuse, safety concerns, and policy violations.

Requirements

Three or more years of experience in sales, membership operations, customer service leadership, or a related field with responsibility for revenue goals or membership growth.
Two or more years of supervisory or staff leadership experience, including hiring, training, or performance coaching.
Strong oral and written communication skills.
Ability to build relationships with staff, members, and community partners.
Reliable transportation.
Experience managing budgets and meeting revenue goals.

Nice To Haves

Experience with facility operations.
Knowledge of the Washington State Clean Buildings Act.
Strong customer service skills.
Outside sales experience.
Ability to generate corporate leads.
Ability to develop community relationships.

Responsibilities

Drive membership enrollment to meet or exceed monthly and annual revenue and unit goals for the Clark County Family YMCA.
Increase membership unit growth and improve membership retention year over year.
Develop and implement annual membership growth and retention goals, supported by monthly, weekly, and daily prospect action plans.
Oversee membership sales processes, including inquiries, tours, follow-up calls, enrollment procedures, closing ratios, surveys, and recruitment efforts.
Monitor membership enrollment, retention, engagement, and participation trends; maintain accurate reports and provide data for branch and association decision-making.
Manage the Membership and Healthy Living department budget and develop financial plans and strategies supporting membership growth and program participation.
Supervise, coach, train, and provide performance feedback to the Membership Coordinator, Facilities Coordinator, and Healthy Living Coordinator; ensure staff development, accountability, and consistent member service.
Provide leadership and oversight for Healthy Living programming, member engagement initiatives, group exercise offerings, and class standards review.
Oversee facility operations, including maintenance, cleanliness, operational readiness, facility projects, and applicable Washington State Clean Buildings requirements; maintain overall compliance accountability while the Facilities Coordinator handles day-to-day implementation, coordination, monitoring, and documentation.
Ensure staff understand YMCA programs and services, policies and procedures, and customer service and sales practices; conduct regular staff training.
Collaborate with the Executive Director, marketing team, and regional leadership teams to execute membership enrollment and marketing awareness plans.
Participate in the Membership CoLab and other CoLabs or cross-functional groups to collaborate, share best practices, and support association-wide priorities.
Ensure a welcoming, inclusive, and consistent member experience across Membership services and Healthy Living programs.
Identify local businesses and community partners for membership recruitment and outreach; represent the YMCA at community events and strengthen relationships with local organizations.
Serve as a branch super-user for Daxko Accounting, Daxko Operations, and Daxko Engage systems.
Participate in regional staff meetings, trainings, and association events; build positive relationships with staff, volunteers, and community partners.
Monitor local competition and national trends in Membership and Healthy Living programming.
Respond appropriately to critical incidents and emergency situations.
Protect children, vulnerable adults, members, employees, volunteers, and guests by following YMCA Child Protection Policies, maintaining professional boundaries, completing required training, and immediately reporting suspected abuse, safety concerns, and policy violations.
Perform other duties as assigned to meet organizational needs.