Events Specialist

F5 • San Jose, CA

13d • $93,300 - $139,900 • Onsite

About The Position

The Events Specialist is an integral member of F5’s Global Events team, leading the planning, production, and end-to-end execution of high-impact marketing events, conferences, and major industry trade shows, with a key focus on AI-centric events. The role translates marketing strategy and business goals into live, digital, and hybrid event experiences that increase brand visibility, drive audience engagement, and accelerate the sales pipeline.

The specialist coordinates complex cross-functional workstreams, manages program financials, and makes practical decisions in evolving environments. The role calls for creative problem-solving, operational discipline, an understanding of the event landscape, and fluency with modern marketing technologies. The position is located in Seattle, Washington, or San Jose, California, and requires in-office attendance. Travel of approximately 20%–30% is required, as is flexibility to periodically work non-standard hours, including evenings and weekends during event builds and executions.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, Hospitality, or equivalent practical experience.
• At least 5 years of progressive experience in event planning and project management; enterprise B2B technology or SaaS experience is preferred.
• Hands-on experience with Salesforce, Marketo, Uptempo, and enterprise event registration, badge scanning, and attendee mobile app platforms.
• Proven success leading complex multi-day marketing events, large trade show booth presences, and cross-functional campaigns from strategy through execution.
• Experience managing RFP processes, negotiating master services agreements, and directing agency and production teams.
• Ability and willingness to travel approximately 20%–30% domestically and internationally.
• Strong working knowledge of enterprise event marketing, marketing automation, CRM, budget management, and event technologies.
• Exceptional project governance, multitasking, analytical, problem-solving, relationship-building, communication, and presentation skills.
• Ability to coordinate across time zones and regions and make sound operational decisions under pressure.
• Ability to travel by airplane, train, or automobile; walk extensively, stand for extended periods, and lift promotional or collateral items up to 25 pounds.
• Flexibility to periodically work non-standard hours, including evenings and weekends during event builds and executions.

Responsibilities

• Lead planning and execution of large-scale marketing events, trade shows, and customer experiences from inception through post-event wrap-up, ensuring alignment with brand standards and business objectives.
• Develop and maintain project plans, critical-path workback schedules, and milestone trackers.
• Manage program budgets in Uptempo, including spend, purchase orders, accruals, and final reconciliations.
• Collaborate with Product Marketing, Field Marketing, Demand Generation, Creative Services, and Sales to develop event themes, content programming, promotions, and account-based attendee acquisition plans.
• Source, negotiate with, and manage third-party vendors and agencies, including exhibit production houses, audio-visual and staging teams, venue contacts, caterers, and transportation providers.
• Oversee booth properties, demo station technical setups, partner deliverables, and on-site brand installations.
• Establish on-site lead qualification protocols and coordinate timely SLA handoffs with Sales Enablement.
• Analyze attendee feedback, session attendance, and pipeline influence to assess ROI and improve future events.
• Perform other related duties and special event assignments as required.

Benefits

• Incentive compensation may be offered.
• Bonus may be offered.
• Restricted stock units may be offered.
• Benefits are available; specific benefits are described at the linked F5 benefits page.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level