Events & Field Marketing Specialist

TJM Labs•Newark, DE

1d•Hybrid

About The Position

TJM Labs builds Pharmacy AI, which are AI agents used by hundreds of pharmacies to handle repetitive tasks, allowing pharmacists to focus more on patients. Their platform manages prescription intake, data entry, refill management, and patient calls, integrating with over 26 pharmacy management systems. TJM Labs, founded by pharmacists, uses a Dual-Expert Model™ where pharmacists and engineers collaborate to create automation solutions for real-world pharmacy challenges. The company is remote-first, experiencing high growth, and is dedicated to helping pharmacies scale efficiently. Their culture values direct impact, autonomy, collaboration, practical problem-solving, continuous learning, and a commitment to healthcare, offering employees the chance to see their work make a tangible difference in pharmacies and contribute to technology that supports healthcare professionals.

Requirements

2+ years in B2B event and field marketing, ideally in healthcare, pharmacy, or SaaS.
Hands-on experience running trade show booths and hosted events, preferably for a company with a busy event calendar.
Experience with email marketing platforms, webinar tools (Zoom, ON24, or similar), and CRM data management (HubSpot, Salesforce, or similar).
Experience managing vendors and event budgets.
AI-native: daily use of AI tools for drafting emails and invites, building invite lists, planning logistics, analyzing campaign results, and automating follow-up.
Extremely proactive and very organized: ability to anticipate needs, identify and fix problems early, and manage multiple deadlines simultaneously.
Comfortable working with sales and executives, and holding them accountable for event commitments.
Willing and able to travel up to 25% to events across the U.S.
Based in or able to commute to Newark, Delaware, with regular in-office time to manage, pack, and ship event materials.
Able to lift up to 40 lbs.

Nice To Haves

Experience marketing to pharmacies or at healthcare industry trade shows.
Experience with gifting platforms (Sendoso or similar).

Responsibilities

Own the events calendar and budget, including recommending which shows to attend, sponsor, or drop based on performance.
Manage all event logistics such as registration, booth and sponsorship packages, shipping, swag, travel, hotel, lead capture, staffing schedules, and booth/swag inventory.
Partner with sales and executives for pre-event outreach to book meetings and post-event follow-up within 48 hours.
Coordinate speaking slots and CE sessions with executives, including managing deadlines, templates, and materials.
Run TJM Labs’ annual customer conference end-to-end, including venue, budget, registration, attendee experience, and post-event follow-up.
Host an ongoing Lunch & Learn series for pharmacies and partners, managing scheduling, catering, content, invitations, and follow-up.
Plan intimate dinners for pharmacy owners and executives around conferences and in key markets.
Run the monthly webinar series, covering topic selection, speakers, promotion, run-of-show, recording, and follow-up.
Manage event and webinar promotion emails, and support the customer newsletter, nurture sequences, and product announcements.
Manage the email platform and its synchronization with the CRM, ensuring clean lists and high deliverability.
Run gifting and direct mail campaigns to target accounts, event invitees, and customers.
Support the customer reference program, advisory board, and customer council meetings.
Maintain clean event, webinar, and campaign records in the CRM, including invite lists, attendees, and follow-up.
Report on event performance, including meetings booked, pipeline created, cost per meeting, and ROI.