Events & Experiential Marketing – Manager

JCB North America•San Antonio, TX

1d•Onsite

About The Position

The Manager – Events and Experiential Marketing leads JCB North America’s planning and delivery of high-profile corporate events, trade shows, dealer meetings, and customer experiences. The role strengthens brand reputation, supports commercial priorities, and ensures JCB is represented consistently and professionally across North American markets. This strategic, hands-on leadership role requires creative event development, sound business judgment, and disciplined management of teams, agencies, vendors, budgets, and complex projects. The position is onsite at JCB’s San Antonio, Texas location. The work takes place in both an office and, occasionally, a manufacturing or factory environment, with exposure to noise and temperature changes.

Requirements

Bachelor’s degree in marketing or a related field; equivalent relevant experience may be considered.
8–10 years of progressive experience spanning corporate events, experiential marketing, or related disciplines.
Demonstrated success managing complex, high-visibility events and collaborating with internal stakeholders.
Experience leading teams, external agencies, vendors, and substantial project budgets.
Excellent stakeholder management, project management, and presentation skills.
Strong problem-solving and analytical skills.
Ability to work in a high-stress environment.
Detail-oriented and able to work independently.
Collaborative approach to resolving issues impacting various groups across the enterprise.
Ability to understand processes (system and non-system), troubleshoot, develop, and recommend solutions.
Enjoy working in a dynamic environment and be a self-motivated team player.
Working knowledge of Microsoft Office products, including Word, Excel, PowerPoint, Teams, and Microsoft Project.
Must pass any drug screens, background checks, and pre-employment tests, conducted in accordance with applicable law.

Responsibilities

Lead the strategy, planning, and execution of major corporate events, facility openings, dealer conferences, customer engagements, executive visits, and partner receptions.
Develop distinctive event concepts that support business objectives and reflect JCB’s brand and customer experience standards.
Oversee venue selection, production, staging, registration, hospitality, transportation, branding, logistics, and on-site delivery.
Manage VIP and senior leadership event requirements and coordinate with global and North American stakeholders.
Own event budgets, timelines, risk planning, vendor performance, and post-event evaluations.
Lead JCB’s North American trade show and industry event program in partnership with Sales, Product Marketing, Dealer Development, and other teams.
Define objectives, audiences, event scope, staffing, and engagement approaches for trade shows, roadshows, dealer events, and customer programs.
Oversee exhibit and equipment display planning, exhibit-house coordination, product launch support, and event logistics.
Manage exhibit, production, and specialty vendors, ensuring quality, cost control, safety, and brand consistency.
Develop and maintain event planning procedures, approval workflows, budget trackers, and reporting tools; assess results using relevant engagement and business measures.
Lead and develop team members supporting communications, events, trade shows, and customer engagement activities.
Establish annual plans, priorities, project assignments, and performance expectations.
Manage program budgets, agency and vendor selection, RFPs, contracts, and resource allocation.
Coordinate across Marketing, Sales, Dealer Development, Operations, and leadership teams to deliver programs on time and within budget.
Improve operational efficiency through clear processes, reporting, planning tools, and continuous improvement.
Perform other duties as assigned.