Events Coordinator - Full-Time

Scheels•Johnstown, CO

About The Position

The Events Coordinator develops and executes events that support store goals, drive sales and traffic, and strengthen customer and community engagement. The role plans event strategy and logistics, including budgets, advertising, staffing, services, and venue needs, and coordinates promotional materials with Scheels Campus Marketing. The coordinator leads the marketing office’s public relations with customers across internet platforms, helps oversee the Social Media Associate’s content work, and provides project updates to store and company leadership. The position also manages the marketing office budget, directs community outreach, and serves as the main contact for donation requests and partnership development. This role averages 40–42 hours per week, generally Monday through Friday from 8:30 a.m. to 5:00 p.m. with flexibility as needed. Events may require occasional weekend work, including 2–3 weekend days and 2–3 weeknights per month, as well as occasional travel and overnight stays. The posted base hourly rate is $22.00.

Requirements

  • Valid driver’s license.
  • Ideal candidate has a bachelor’s degree in business, marketing, or a related field; 2–5 years of related experience, or an equivalent combination of education and experience.
  • Leadership experience, independently or with a team.
  • Strong knowledge of Scheels’ policies and applicable laws.
  • Ability to meet the listed physical requirements, with or without reasonable accommodation, including sitting, standing, bending, climbing, stooping, kneeling, crouching, reaching, walking, pushing/pulling, lifting, talking, and hearing.
  • Ability to exert up to 100 pounds of force occasionally, up to 50 pounds frequently, and/or up to 20 pounds constantly to move objects.
  • Ability to work an average of 40–42 hours per week, with schedule flexibility and occasional weekend and weeknight event work.

Responsibilities

  • Create an annual events strategy that promotes and aligns with store goals and encourages customer and store interaction.
  • Execute events to drive sales, traffic, community goodwill, and engagement.
  • Determine and coordinate events, including organizing budgets, advertising, staffing, services, and venue needs.
  • Work with Scheels Campus Marketing to create internal and external promotional materials.
  • Lead the marketing office’s public relations between Scheels and customers through multiple internet platforms, using knowledge of Scheels’ brand and culture.
  • Assist in overseeing the Social Media Associate’s generation, editing, publishing, and sharing of content across social platforms.
  • Provide project status updates to the store leader, leadership team, and Scheels Campus.
  • Create and manage the marketing office budget.
  • Identify and direct local community outreach opportunities, including the Helping Hands Program.
  • Lead community and customer contact for donation requests and develop partnerships.
  • Work assigned schedules, which may include varied hours, evenings, weekends, holidays, and occasional travel or overnight stays.
  • Follow safety procedures and perform duties in a way that minimizes injury risk.

Benefits

  • 100% Employee Stock Ownership Plan (ESOP) at no cost; ownership begins after one year and 1,000 hours, with full vesting after three years.
  • 401(k) options, eligible after the first quarter.
  • Health plan with 75% of the premium paid by Scheels and direct HSA contributions.
  • Dental, vision, accident, and hospital indemnity insurance.
  • 15 days of PTO, prorated based on start date.
  • Six paid holidays.
  • Maternity, parental, and bereavement pay.
  • Associate discount on brands.
  • Monthly paid volunteer time.
  • $500 annually to donate to a charity of the associate’s choice.
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