Events Coordinator | Detroit Metro

Stateside Brands LLC•Detroit, MI

1d•$55,000 - $60,000

About The Position

Stateside Brands is seeking an Events Coordinator to evaluate, lead, and execute local brand events in collaboration with distributors. The coordinator assesses event fit, maximizes brand impact, and oversees logistics, marketing, and preparation while working across sales and marketing to schedule and manage at least one event per week. Stateside events are promotional activities that function as live advertisements to build brand awareness and consumer demand through distributor and retailer sales. The role focuses on free sampling, branded displays, and consumer engagement—not direct product sales. Staff must not sell products, take orders, or handle cash; those activities are solely for licensed retailers or distributors. The coordinator maintains schedules and documentation showing that each event location is temporary and used no more than 14 days per year. Contracts and budgets are handled by HQ and distributors, with whom the coordinator collaborates to support successful execution.

Requirements

High school diploma or GED.
Must be at least 21 years old.
At least 2 years of experience in event management, event planning, or a related field.
Strong organizational and communication skills.
Ability to travel throughout the Detroit Metropolitan area, preferably Oakland County and Wayne County.
Valid U.S. driver’s license and dependable transportation.
Willingness and ability to travel and transport promotional materials, such as a 10x10 tent and folding table, up to 90% of the time.
Ability to manage multiple tasks and deadlines effectively.
Willingness to travel and work flexible hours, including evenings and weekends.
Ability to obtain required certifications upon employment.

Nice To Haves

Bachelor’s degree in Hospitality Management, Advertising, Business Management, Marketing, or a related field.
Knowledge of the spirits industry or a related field, including the three-tier system for adult beverages.
At least 1 year of Brand Ambassador experience.
Military experience.

Responsibilities

Evaluate events for their potential to maximize Stateside Brands’ exposure to consumers across the assigned market.
Schedule and coordinate internal and external events, including logistics, staffing, marketing, and preparation, from local tastings to larger activations such as sports partnerships and music festivals.
Serve as liaison and primary point of contact between the sales team and promo agency.
Build partnerships with local promotional organizations for event collaboration.
Manage the organization and aesthetics of table designs for local promotional tastings.
Obtain exposition permits when required and ensure compliance with associated regulations.
Coordinate donation boxes and events for charities, organizations, and public requests.
Conduct post-event data collection and analysis, and prepare monthly activity reports.
Collaborate with HQ and distributors to ensure events are properly supported and executed.
Ensure Stateside staff activities at events remain promotional; sales, order-taking, and cash transactions must be handled solely by licensed retailers or distributors.
Maintain event schedules and documentation showing that each event location is temporary and used no more than 14 days per year.
Refer consumer complaints or issues encountered at events to HQ for resolution.