Event Sales Director
About The Position
The Event Sales Director is responsible for the strategic oversight, selling, planning, and coordination of all aspects of event sales operations at the club. The role leads the event sales team to deliver exceptional member and guest experiences while achieving annual event sales goals. It includes developing and executing sales strategies, cultivating key client relationships, and working with the General Manager and Executive Chef to create competitive event offerings. The Director is accountable for the event sales department’s financial performance and ensures activities align with club business objectives and service standards.
Requirements
- High school diploma or equivalent.
- At least 3 years of experience in a commissioned sales role within the hospitality or events industry.
- Proven track record of meeting or exceeding sales targets.
Nice To Haves
- College coursework in hospitality, marketing, or a related field.
- Experience establishing marketing and prospecting programs to drive event revenues.
- Advanced proficiency in Microsoft Office and event management software.
- Strong mentorship skills and the ability to motivate and manage a sales team.
- Excellent communication and interpersonal skills, with the ability to build relationships with clients and staff.
- Strong organizational skills and the ability to manage multiple tasks and prioritize effectively.
Responsibilities
- Execute sales plans to maximize event sales revenue in alignment with club goals and regional sales team standards.
- Lead the event sales team in achieving sales targets and foster a high-performance sales culture.
- Analyze market trends and competitor offerings to refine sales strategies and maintain a competitive edge.
- Cultivate relationships with key clients and prospects, using networking opportunities inside and outside the club to generate new business.
- Oversee client consultations, provide expert advice, and develop tailored event solutions that address client needs and club profitability goals.
- Obtain client feedback regularly and implement improvements to service delivery and client satisfaction.
- Guide the event sales team, support professional growth, and maintain high performance standards.
- Ensure event-related activities and expenses are accurately tracked and recorded in accordance with financial and operational standards.
- Collaborate with the Executive Chef and General Manager to design profitable, competitive event offerings that balance client satisfaction and operational efficiency.
- Use sales management tools and software, including Cater Pro and Power BI, to track sales performance and manage event data.
Benefits
- Medical, dental, and vision coverage.
- Life insurance.
- Short-term and long-term disability insurance.
- 401(k) retirement savings plan.
- Paid time off and leave programs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
High school or GED
