Event Sales Director

Topgolf•Greensboro, NC

11d

About The Position

The Event Sales Director drives venue revenue by managing a high-volume book of business, supporting core sales routines, and elevating sales execution across a market. The position combines hands-on selling with team leadership, cross-functional alignment, and operational accuracy to deliver predictable growth and a best-in-class guest experience. The role leads a team of Sales Admins, develops client accounts, maintains pipeline accuracy, and coordinates event readiness and execution across assigned venues. It requires a flexible schedule that includes evenings, weekends, and holidays, with availability for extended hours during peak periods, special events, and high-volume seasons. Weekly travel among assigned venue locations is required.

Requirements

At least 5 years of progressive sales experience, including leadership of direct reports.
Proven success in high-volume events or hospitality sales environments.
Strong proficiency in Salesforce or a similar CRM, Excel, and reporting tools.
Must be at least 21 years old where required by state or local law.
Ability to remain stationary for extended periods, including at a desk or computer workstation.
Ability to move regularly throughout the venue for site tours, event setup walkthroughs, and engagement with guests and operational teams.
Ability to travel weekly among assigned venue locations.
Ability to occasionally lift, carry, and/or move up to 25 pounds.
Ability to communicate clearly and effectively verbally and in writing, in person, by phone, and electronically.
Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high background noise.
Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence.

Nice To Haves

Bachelor’s degree in hospitality management, Business Administration, or a related field; equivalent education and relevant experience will be considered.
Progressive, relevant experience within the hospitality industry.

Responsibilities

Manage a high-volume pipeline of inbound leads and conduct consistent daily outbound business development.
Build and expand client relationships by identifying upsell opportunities and driving repeat business.
Conduct in-person selling experiences, including site tours and client touchpoints, to convert and retain accounts.
Grow and retain top accounts to maximize their lifetime value across venues.
Facilitate BEO meetings across venues to ensure accurate event details and seamless execution.
Manage event packets, payments, and key operational details to ensure event readiness.
Review daily performance metrics and pipeline reports to monitor targets and identify gaps.
Maintain pipeline accuracy and data integrity to support forecasting and decision-making.
Lead, coach, and develop Sales Admins virtually and in person through regular coaching and performance management.
Optimize workflows and accountability within the admin function to support venue-level sales efficiency.
Set clear team expectations and support team members’ growth and development.
Maintain alignment with the Area Director and market venues through regular one-on-ones, huddles, and sales meetings.
Keep leadership informed about pipeline health, priorities, and performance.
Drive sales team revenue results across venues, maintain consistent pipeline management and conversion, and foster urgency in meeting goals and deadlines.
Hold the team accountable for guest experience, pipeline accuracy, BEO execution, and sales process consistency.
Gather customer satisfaction input and use it to improve service and event execution.
Monitor metrics and milestones, address performance gaps, and redirect effort when necessary.
Translate market strategy into venue priorities, identify opportunities to improve conversion and revenue, and maintain consistent standards across venues.
Travel weekly among assigned venue locations.