Event Sales Director

Topgolf•Greensboro, NC

10d

About The Position

The Event Sales Director drives venue revenue by owning a high-volume book of business, supporting core sales routines, and elevating sales execution across the market. The role balances personal selling with team leadership, cross-functional alignment, and operational accuracy to deliver predictable growth and a best-in-class guest experience. It leads a high-energy, guest-facing venue and requires a flexible schedule, including evenings, weekends, and holidays, with extended hours during peak periods, special events, and high-volume seasons. Weekly travel among assigned venue locations is required. The role owns a high-volume pipeline of inbound leads and conducts daily outbound business development, builds and grows client accounts, and leads and develops a team of Sales Admins. It also coordinates event readiness and execution across venues, monitors performance and pipeline data, and maintains alignment with sales leadership.

Requirements

At least 5 years of progressive sales experience, including leadership of direct reports.
Proven success in high-volume events or hospitality sales environments.
Strong proficiency in Salesforce or a similar CRM.
Proficiency with Excel and reporting tools.
Must be at least 21 years of age, as required by state or local law.
Ability to work a flexible schedule that includes evenings, weekends, holidays, and extended hours during peak periods, special events, and high-volume seasons.
Ability to travel weekly among assigned venue locations.
Ability to remain stationary for extended periods, move throughout the venue, and occasionally lift, carry, or move up to 25 pounds.
Ability to communicate clearly and effectively verbally and in writing, in person, by phone, and electronically.
Ability to hear and respond to verbal communication in areas with moderate to high background noise.
Visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence.

Nice To Haves

Bachelor's degree in hospitality management, Business Administration, or a related field; equivalent education and relevant experience will also be considered.
Progressive, relevant experience within the hospitality industry.

Responsibilities

Manage a high-volume pipeline of inbound leads and execute consistent daily outbound business development.
Build and expand client relationships by identifying upsell opportunities and driving repeat business.
Conduct in-person site tours and client touchpoints to convert and retain accounts.
Grow and retain top accounts to maximize lifetime value across venues.
Facilitate BEO meetings across venues to ensure accurate event details and seamless execution.
Manage event packets, payments, and other operational details to ensure event readiness.
Review daily performance metrics and pipeline reports, identify gaps, and maintain accurate pipeline data for forecasting and decision-making.
Lead and develop Sales Admins virtually and in person through regular coaching and performance management.
Optimize administrative workflows and drive accountability and sales efficiency.
Set clear team expectations and support team members' growth and development.
Maintain regular alignment with the Area Director and market venues through one-on-ones, huddles, and sales meetings.
Keep leadership informed about pipeline health, priorities, and performance, and bring solutions-focused thinking to conversations and escalations.
Drive market-wide revenue targets and consistent pipeline management, conversion, and account growth.
Hold the team accountable for delivering a strong guest experience from inquiry through post-event follow-up, and use customer feedback to improve service.
Monitor metrics and milestones, address performance gaps, and adjust effort or approach to maintain sales standards and improve results.
Translate sales leadership direction into clear, consistent priorities and executable plans across venues.