Event Programming Lead

DICK'S Sporting Goods•Leawood, KS

About The Position

The Event Programming Lead assists with planning and delivering DICK’S Sporting Goods store events and seasonal programming. The role coordinates event logistics, budgets, staffing, communications, documentation, setup and teardown, and waiver compliance. It advises on event-space configurations and oversees the event experience to support safe, enjoyable participation by athletes. The position builds relationships with local schools, community organizations, sports leagues, homeschool organizations, and vendors to develop event partnerships and programming. It works with the Community Team to bring clinics, camps, and afterschool programs to the store, gathers feedback, and identifies opportunities for future event-related sales. The role also maintains event spaces and equipment, supports field or ice-rink operations where applicable, and provides training and coaching to teammates. It may assist store management with sales and operations support and must follow safety, loss-prevention, company, and applicable venue procedures.

Requirements

  • High school diploma or equivalent.
  • 1–3 years of experience.
  • Previous experience in event planning; a mix of for-profit and nonprofit experience is ideal.

Nice To Haves

  • At least 2 years of customer service experience is preferred.

Responsibilities

  • Assist in planning DSG-led events with the Community Leadership team, including cost planning, ROI analysis, staffing coverage, communications, day-of execution, and event waiver compliance.
  • Advise on event-space capabilities, configurations, capacities, availability, and suitable setups for different event types.
  • Work with the Community & Events Manager to keep events within budget and identify efficiencies and cost savings.
  • Create event documentation, including run of show, event recaps, emergency information cards, and rental agreements.
  • Oversee the event experience and encourage athletes to participate safely and enjoyably.
  • Lead and monitor the reservations scheduling tool.
  • Support field events, including hiring referees and maintaining equipment and field or ice-rink facilities, where applicable.
  • Coordinate event entertainment, including music and guest speakers.
  • Maintain the cleanliness, maintenance, and equipment needs of store event spaces.
  • Build relationships with local schools, community organizations, sports leagues, homeschool organizations, and vendors for event partnerships.
  • Work with the Community Team to bring clinics, camps, and afterschool programming to the store.
  • Create sales opportunities for future events through client liaisons and events.
  • Attend and monitor events and gather feedback to support athlete satisfaction.
  • Provide a high-touch, innovative experience for seasonal programming.
  • Maintain field equipment and other programmable spaces in a clean and usable condition; safely remove snow from ice surfaces and surrounding areas where applicable.
  • Work with store management to provide sales and operations support when needed.
  • Adjust priorities and manage time in a fast-paced, changing environment.
  • Follow company safety, loss-prevention, and standard operating procedures, as well as applicable external laws and guidelines.
  • Follow ice-rink policies and procedures covered in Magic Ice training, where applicable.
  • Ensure proper operation of ice-venue special events, open skating, and holiday promotions, where applicable.
  • Sharpen rental and athlete skates as needed, where applicable.
  • Perform other tasks as assigned.
  • Ensure events are staffed and communicated to teammates, with clear expectations for athlete engagement and activation execution.
  • Assist with training teammates on company procedures and programs, including new-teammate training and cross-training.
  • Train and mentor new hires, share knowledge and best practices, and provide timely feedback on work and deliverables.
  • Provide teammate training and coaching to support the store vision and experience.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service