Event Marketing Specialist

O'Reilly Auto Parts

3d • Onsite

About The Position

This position represents and markets the O’Reilly Auto Parts brand at major national and regional company-sponsored events (e.g. NASCAR, NHRA, car shows, etc.), with the aim of growing and enhancing the OAP brand image through event activation. Individual must operate independently and make decisions with little or no direct supervision while in the field, and exercise sound judgment in all interactions with the event-going public, external partners, and store TM volunteers. Position is also responsible for evaluating new and existing sponsorship opportunities, and making recommendations regarding same.

Requirements

• High school diploma or equivalent
• Minimum two years OAP store or DC experience (or equivalent parts knowledge)
• Ability to analyze and objectively evaluate new and existing opportunities
• Knowledge of and experience with Microsoft Word and Excel
• Excellent organizational skills and ability to lead/direct others
• Must present a professional company image and positive attitude
• Excellent written and verbal communication skills
• Excellent driving skills and driving record
• Class E Drivers License
• Self-starter; able to work and make sound decisions without direct supervision

Nice To Haves

• College degree with emphasis in Marketing or Advertising
• Event marketing experience
• Experience in over-the-road trucking and/or towing a trailer
• Knowledge of and interest in motorsports

Responsibilities

• Represent the OAP brand and convey a positive brand image at major company-sponsored events.
• Create and activate OAP marketing display to maximize impact on-site and drive traffic to display.
• Write detailed reports on all events at which he/she activates, including fact-based recommendation to repeat, expand, discontinue or reduce our presence at each event.
• Evaluate and recommend new sponsorship opportunities in region, including track signage deals, promotional tie-ins and in-store ticket sales programs.
• Maintain OAP truck, trailer and event displays in show-ready condition at all times and prevent damage to same through close supervision of event activities.
• Recruit, supervise and train personnel (mainly store TM’s) that work at events; insure that a positive, professional image is maintained by all display workers at all times.
• Act as a liaison between O’Reilly Auto Parts and key external stakeholders such as track personnel, show promoters and OAP suppliers.

Benefits

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED