Marketing Event Specialist
About The Position
The Marketing Event Specialist will be the creative and logistical lead behind all customer-facing events, both in-person and virtual, for TAPCO. Primary focuses include trade show, event, and webinar coordination with an emphasis on reporting and process evolution. This dynamic role involves interactions and collaboration with many departments throughout the organization including sales, product management, shipping etc. to deliver exceptional experiences. This position will be responsible for the implementation of all trade show activities including pre-show planning through post-show reporting to sales and marketing leadership.
Requirements
- BA/BS in Marketing, Communications, or Business Administration or equivalent relevant experience.
- Ability to travel up to 50% during the busy season and up to 30% during the slower season.
- Experience in a customer service or sales environment.
- Superior time management and organizational skills while being detail-oriented.
- Continuous improvement proficiency.
- Possesses the ability to multitask in a busy, deadline-oriented environment.
- Motivated self-starter with the ability to think creatively.
- Excellent verbal and written communicator with experience in customer-facing environments.
- Ability to thrive in a fast-paced, agile marketing department.
Nice To Haves
- Experience in tradeshow/event planning and management from pre-event planning through post-event completion is preferred.
- Marketing Automation software (HubSpot) knowledge is a plus.
Responsibilities
- Responsible for providing in-person coordination and support including layouts, agendas logistics (registration, material handling, shipping, etc.), set-up and tear down by attending customer-facing trade shows/events on and off TAPCO premises
- Provide excellent support with the focus of building relationships with attendees and guests interacting with the TAPCO brand at trade shows/events
- Develop product displays and demonstration units with internal stakeholder support for use at events
- Create detailed plans for all events, including reservations, timelines, venues, staffing, materials, and budgets
- Collaborate with the digital content team to promote events with the goal of acquiring high-quality leads
- Maintain inventory control of marketing materials, merchandise, and trade show/event equipment
- In collaboration with the Creative Marketing Manager, lead TAPCO’s online event and CEU programs to drive high-quality leads to the sales department
- Analyze the success of each event through post-event evaluation and ROI reports, proposing creative new improvements when necessary
Benefits
- 10 Paid Holidays
- Paid Vacation and Personal Time (starting day one)
- Four Weeks of Paid Parental Leave with no waiting period
- 401K Plan with Employer Match (fully vested on day one)
- Company-Funded Short-Term Disability
- Health, Vision, and Dental insurance
- Quarterly Company Events and Lunches
- Have a say in TAPCO Happenings by joining the Fun or Safety Committee
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
