Event Marketing Manager

Bobyard • San Francisco, CA

3d • $120,000 - $140,000 • Onsite

About The Position

Bobyard is hiring an Event Marketing Manager to own its events program across the trades it serves, including landscaping, electrical, mechanical, and concrete. The role sets event strategy, selects and evaluates events, leads major events, and measures their impact on meetings and pipeline. The manager partners closely with sales, and should be prepared for changing plans, physically demanding work, and long show weeks. The position is full-time and in person at Bobyard’s San Francisco office, four days per week.

Requirements

• At least 4 years of experience in event marketing or field marketing at a B2B company, including ownership of an events strategy and budget.
• Experience running 12 or more events per quarter, from major booths to walk-the-floor shows, covering the process from contract through follow-up.
• Experience managing an event budget and explaining the cost per meeting for events run.
• Ability to work effectively with sales, including when sales pushes back on a plan.
• Strong vendor management and contract negotiation skills.
• Ability to remain calm under pressure and adjust when plans or logistics change.
• Comfort with approximately 30% travel, often to convention centers for several days at a time.

Nice To Haves

• Construction, trades, or industrial trade show experience.
• Experience routing event leads in HubSpot or Salesforce.
• Experience bringing customers to a booth or arranging their participation on a speaking panel.
• Experience as the first or only events hire at a startup.

Responsibilities

• Set the events strategy and annual calendar, tier each event, and set a meetings target before committing to it.
• Own the event budget and negotiate sponsorships, booth space, and vendor contracts.
• Manage booth logistics end to end, including exhibitor deadlines, shipping, booth build, staffing, and on-site execution.
• Partner with SDRs and AEs to book meetings before each show and staff booths with the right people.
• Ensure every lead is entered into HubSpot and routed to the appropriate representative within 48 hours after a show closes.
• Report event costs and returns to leadership and decide which events to drop, keep, or expand.
• Write and improve the events playbook so each show runs more efficiently.

Benefits

• $120,000–$140,000 base salary plus equity with a four-year vesting schedule and one-year cliff.
• Medical, dental, and vision coverage.
• 401(k) with a 100% match up to 4%.
• Catered lunch in the office.
• $70 per month toward commuting.
• Ownership of an events calendar and budget.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed