Event Marketing Manager
About The Position
PagerDuty is seeking an Event Marketing Manager to join their diverse, customer-focused team. This role reports directly to the Director of Event Marketing for North America within the Revenue Marketing & Operations department. The Event Marketing Manager will be a strategic thinker with excellent project management skills, leading the planning and execution of both PagerDuty hosted and 3rd party sponsored events. They will be responsible for developing the event and trade show strategy to ensure alignment with PagerDuty’s OKRs, and have a proven track record of successfully partnering with GTM teams to achieve revenue-based goals through integrated event programs. The ideal candidate will have a strong background in planning and executing both small and large-scale events that contribute to pipeline creation, expand customer acquisition, and grow the PagerDuty brand.
Requirements
- At least 7 years of previous experience in a marketing, sales, or customer-facing role within a fast-growing organization.
- 5+ years experience in B2B event management with proven experience leading, project managing, and executing large multi-faceted events.
- A data-driven approach to decision-making utilizing Salesforce, Tableau, or similar tools.
Nice To Haves
- Incredible organization and project management skills to manage multiple events tasks, vendors, and stakeholders simultaneously.
- Clear and effective communication skills to interface with team members, stakeholders, vendors, and attendees.
- Ability to build strong cross-functional relationships and rally project teams.
- Demonstrated ability to set strategic direction, including evaluation of event performance against key metrics for learnings and optimization.
- Proficiency in G-Suite, Salesforce, Tableau, Splash, Cvent, Asana, or Monday.
- Experience managing budgets and forecasting spend.
- Ability to thrive in a fast-paced, team-oriented environment.
- Strong negotiation skills and experience managing vendor relationships and contracts.
Responsibilities
- Develop and implement comprehensive event and trade show strategies aligned with the company's marketing and business objectives.
- Oversee the planning and execution of event programs across both hosted and 3rd party sponsored events, including logistics, vendor management, staffing, and on-site management.
- Collaborate with cross-functional marketing, sales, and product teams to align on event objectives and create impactful experiences.
- Source and manage vendor and agency relationships as it pertains to event planning and execution: vendors, venues, booth partners, design, video, and more.
- Develop enablement tools and resources to empower Sales and Customer Success teams to hit registration targets and achieve executive meeting goals.
- Monitor and evaluate event performance against key metrics, collecting and analyzing data to measure success and identify areas for improvement.
- Communicate event plans, progress, and outcomes to senior management and key stakeholders.
Benefits
- Competitive salary
- Comprehensive benefits package
- Flexible work arrangements
- Company equity
- ESPP (Employee Stock Purchase Program)
- Retirement or pension plan
- Generous paid vacation time
- Paid holidays and sick leave
- Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
- Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
- Paid volunteer time off: 20 hours per year
- Company-wide hack weeks
- Mental wellness programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
