Event Manager, Product Launches

Apple • Cupertino, CA

21h

About The Position

Apple is seeking an Event Manager, Product Launches to help execute its experiential strategy for new product introductions. The role supports the creation of milestone brand moments for influential audiences—including media, creators, and opinion leaders—and the world. Launch experiences may include films, live Keynote presentations, hands-on product experiences, creator spaces, press briefings, demonstrations, and hospitality experiences.

The Event Manager contributes to the development, planning, and execution of end-to-end launch experiences, collaborating with partners in PR, marketing, and design. The role combines strategic and creative development with logistics and operational execution, ensuring that each detail of the audience journey meets Apple’s standards and reflects its design values. The position may serve in supporting or leading capacities and requires the ability to move between big-picture thinking and detailed project management.

Requirements

• At least 8 years of experience in event marketing, brand strategy, or program management.
• BA degree or equivalent professional experience.
• Proficiency in Keynote and presentation skills that drive decision-making.
• Ability to combine creative and analytical problem-solving, develop concepts, and operationalize them.
• Excellent written and verbal communication skills and the ability to present persuasively.
• Experience in project development and management, including strategic development and creating compelling presentations.
• Strong organizational and time-management skills, attention to detail, and ability to identify potential problems and solutions proactively.
• Ability to navigate ambiguity while tracking objectives and advancing deliverables.
• Ability to build trusting relationships and influence outcomes in Apple’s best interest.
• Agility and adaptability when new information requires project plans to change.

Nice To Haves

• Experience at a top-tier experiential marketing agency.
• Strong instincts for design, storytelling, and cultural relevance, with an understanding of the media and social landscape.
• Passion for brand building, product-first storytelling, world-class experiences, and culture.

Responsibilities

• Contribute to full project lifecycles, from early concept development and event vision through programming, milestone planning, budget management, financial oversight, development, logistics, operations, vendor management, physical execution, and reporting.
• Take on both support and lead roles, managing projects from high-level vision through detailed execution.
• Communicate clearly and facilitate collaboration across units, stakeholders, partners, and external resources.
• Develop event concepts that advance experiential marketing, support digital amplification of physical experiences, and translate product stories into compelling audience experiences.
• Help ensure every detail of the audience journey is considered and reflects Apple’s standards.
• Stay current on emerging cultural trends and formats in experiential marketing and report on them.
• Travel on request, up to 25% of the time.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior