Event Manager, Product Launches

Apple • Cupertino, CA

6h

About The Position

Apple is seeking an Event Manager, Product Launches to help execute its experiential strategy for new product introductions. As part of the launch team, this role helps create milestone brand moments that introduce new Apple products to influential audiences—including media, creators, and opinion leaders—and the wider world. Experiences may include events, activations, and hands-on moments that showcase Apple’s innovation and creativity.

The role calls for a creative, collaborative, detail-oriented person who thrives in a fast-paced environment and combines strategic thinking with hands-on execution. The successful candidate brings strong instincts for design, storytelling, and cultural relevance, understands the media and social landscape, and is passionate about crafting authentic, inspiring, and human experiences. The position is part of Worldwide Events and Experiences, which manages end-to-end planning, production, in-person experiences, and event details across Apple events.

Requirements

• 8+ years of experience in event marketing, brand strategy, or program management.
• BA degree or equivalent professional experience.
• Keynote proficiency and presentation skills that drive decision making.

Nice To Haves

• Experience at a top-tier experiential marketing agency.
• Ability to combine creative and analytical problem-solving and operationalize creative concepts.
• Influential presentation skills and excellent written and verbal communication skills.
• Passion for building brands, product-first storytelling, world-class experiences, and culture.
• Strong project development and management experience, including strategic development and creating compelling presentations.
• Highly organized, detail-focused, and effective at time management; proactive in identifying potential problems and solutions.
• Comfort navigating ambiguity while tracking objectives and advancing deliverables.
• Approachable and resourceful, with the ability to build trusting relationships and influence outcomes in Apple’s best interest.
• Agile approach and ability to react quickly to new information and adapt project plans.

Responsibilities

• Help execute Apple’s experiential strategy for new product introductions.
• Help develop and deliver launch events, activations, and hands-on experiences for media, creators, opinion leaders, and broader audiences.
• Contribute to milestone brand moments that showcase Apple’s innovation and creativity.
• Develop and manage projects, including strategic development and compelling presentations.
• Move creative concepts toward implementation and adapt project plans as new information arises.
• Travel on request, up to 25% of the time.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior