Equipment Sales, Territory Manager

GenServe•Maple Valley, WA

About The Position

GenServe, LLC is an independent provider of scheduled and emergency power generator maintenance, repair, and sales, serving primarily commercial customers across multiple industries. The Equipment Sales, Territory Manager drives new business growth and customer satisfaction by promoting and selling the company’s services and equipment. The role builds and maintains client relationships, understands customer needs, provides technical support and service, achieves sales targets, expands the customer base, and contributes to the company’s success and reputation. The Territory Manager also oversees project management of equipment sales through completion. The position identifies potential clients, generates leads through research, networking, and cold calling, and travels to client sites to present service options and company capabilities. It develops tailored proposals, negotiates terms and contracts, closes sales, and nurtures client relationships to encourage satisfaction and repeat business. Administrative responsibilities include maintaining sales and customer records, managing CRM information and pipelines, tracking expenses, and ensuring compliance with company policies, industry regulations, and ethical standards. The Territory Manager collaborates with service operations and marketing, contributes field insights to sales strategy, resolves client issues, and maintains current knowledge of the company’s products and industry advancements. Compensation is a base salary of $60,000–$80,000, depending on sales projection targets, plus an uncapped commission plan equal to 10–15% of gross profit from new equipment sales and a car allowance.

Requirements

Bachelor’s degree or an equivalent combination of education, work experience, technical training, or certifications relevant to the products being sold.
Prior sales experience.
Superior verbal and written communication skills.
Excellent MS Office skills.
Ability to identify and generate leads through research, networking, and outreach.
Proficiency in sales techniques, including cold calling, presentations, proposal preparation, negotiation, and closing deals.
Creative problem-solving to overcome sales obstacles.
Persistence in pursuing leads and follow-ups, with the ability to handle rejection professionally and learn from it.
Ability to prioritize tasks and meet deadlines and sales targets.
Ability to use CRM software and other sales tools effectively.
Ability to adjust strategies in response to market changes.
Professional demeanor and appearance in client interactions.

Nice To Haves

Industry experience in power generation equipment service or sales, or a similar field, is preferred but not mandatory.
Experience with Salesforce or a similar CRM is preferred.

Responsibilities

Identify prospective clients and generate leads through research, networking, and cold calling.
Travel to client sites to present service options and company capabilities and discuss how they meet client needs.
Create detailed, competitive sales proposals tailored to each client.
Negotiate terms, prices, and contracts and close sales deals.
Manage and nurture client relationships to ensure satisfaction and encourage repeat business.
Analyze market trends, competitor activity, and customer feedback to refine sales strategies and identify opportunities.
Address and resolve client issues and complaints promptly.
Maintain records of sales activity, customer interactions, and progress toward sales targets.
Use CRM software to manage client information, sales activities, and the sales pipeline.
Track and report travel and business expenses according to company policies.
Ensure sales activities comply with company policies, industry regulations, and ethical standards.
Collaborate with service operations and marketing to coordinate client management.
Participate in sales strategy meetings and contribute insights from field experience.
Develop knowledge of company products, technical specifications, and applications.
Stay current on industry developments, new products, and technological advancements.
Oversee project management of equipment sales through completion.