Equipment Sales

Goodfellow Corporation•El Mirage, AZ

4d•Onsite

About The Position

Responsible for managing the full equipment sales lifecycle-from initial customer engagement and opportunity development through quoting, order fulfillment, delivery, and post-sale support. This role focuses on building long-term customer relationships while providing equipment solutions that support customer operations.

Requirements

Strong communication and relationship-building skills
Technical aptitude with heavy equipment or related industries
Ability to understand equipment applications and customer operations
Strong organizational and time-management skills
Ability to manage multiple opportunities simultaneously
Self-motivated and able to manage territory activity independently

Nice To Haves

Experience in equipment, aggregates, construction, or a related industry preferred
Experience with capital equipment or territory sales is a plus
Sales experience beneficial but not required for candidates with strong industry knowledge

Responsibilities

Build and maintain strong relationships with customers, dealers, and contractors within the assigned territory
Identify and develop new sales opportunities through proactive outreach and customer engagement
Promote and sell equipment solutions while working closely with Parts and Service Sales Representatives (PSSRs) to support the full customer relationship
Manage both short-term equipment sales and longer-term project opportunities
Evaluate customer needs and recommend appropriate equipment solutions
Assist customers with equipment configuration, options, and system planning
Conduct equipment demonstrations and product presentations
Support customers with application questions and product capabilities
Gather detailed job and application information to support accurate quoting
Work with estimating or internal teams to develop quotes, including pricing, options, lead times, and freight
Provide technical product knowledge and application guidance
Conduct site visits, jobsite evaluations, and customer meetings
Serve as the primary point of contact throughout the sales process
Coordinate with estimating, engineering, service, and operations teams to support equipment sales
Manage opportunities from initial inquiry through quote, order, and delivery
Maintain clear communication with internal teams and customers
Support order processing and ensure all sales documentation is accurate
Coordinate equipment scheduling, freight, and delivery logistics
Assist with resolving order issues, scope changes, or customer expectations
Remain engaged after delivery to ensure customer satisfaction and support long-term relationships