Equipment Sales Representative

SMS Equipment Inc.•Calgary, AB

14h•Onsite

About The Position

SMS Equipment is seeking an Equipment Sales Representative to manage the sale of new equipment within its domestic sales function. This role is responsible for driving territory growth, delivering equipment solutions, and building long-term, trusted customer relationships across the assigned region. The work location is Calgary, AB, with a salary of $40,000 plus commission, and a first-year earnings guarantee of $75,000 (base salary + guaranteed commission). This is a fixed on-site role, requiring work from the office or customer site daily, with frequent travel within the assigned territory. The schedule is Monday to Friday.

Requirements

Prior sales experience and/or experience serving customers in the heavy equipment industry.
Ability to build relationships and manage a fast-paced sales territory.
Familiarity with a wide range of construction equipment and the ability to recommend appropriate equipment solutions.
Confidence in cold calling, developing new business, and balancing competing priorities.
Proficiency with CRM systems, quoting tools, and Microsoft Office.
Strong problem-solving and decision-making skills.
Valid Class 5 driver’s license.
Willingness to travel extensively throughout the assigned territory.

Responsibilities

Build and maintain strong customer relationships through regular site visits, clear communication, and a strong understanding of customer needs.
Manage daily schedule, sales pipeline, and territory to meet deadlines and deliver on commitments.
Monitor market trends and collaborate with the Sales/Operations Manager to establish targets and support territory strategy.
Proactively generate leads, conduct cold calls, and close new equipment sales within the assigned territory.
Prepare equipment quotes and work closely with the General Manager of Sales to align pricing and commercial terms.
Maintain accurate customer, opportunity, and sales activity records within the CRM system.