Equipment Commerce Product Owner, Senior

CHS, Inc.•Inver Grove Heights, MN

About The Position

The Equipment Ecommerce Product Owner, Senior leads the commercial strategy, customer experience and day-to-day business performance of propane and petroleum equipment ecommerce websites, the business’s primary sales growth channel. These sites support multiple customer types and buying journeys, from new customer registration and product discovery through self-service purchasing and seller-assisted transactions. The product owner leads the digital commerce experience for energy equipment, translating customer needs, business objectives and performance insights into a prioritized roadmap to improve acquisition, conversion, retention and profitability. The role partners across sales, marketing, IT, digital, customer service and equipment teams to deliver a cohesive buying experience.

Requirements

High school diploma or GED.
At least 4 years of experience in Information Technology and/or IT Technology Consulting and Support.
Strong ability to translate business needs into requirements, prioritize roadmaps and use data to drive measurable business results.

Nice To Haves

Bachelor’s degree in business administration, marketing, computer science, analytics or a related field.
At least 5 years of experience in ecommerce, digital product management, online merchandising or digital commerce operations.
At least 2 years of experience owning an ecommerce channel, digital customer experience or commercial improvement roadmap, including prioritizing initiatives and measuring results.
Hands-on experience with ecommerce platforms, merchandising, promotions, reporting and customer purchasing workflows; Shopify experience is preferred.
B2B ecommerce experience supporting customer registration, customer-specific pricing, self-service and seller-assisted purchasing.
Experience partnering across business, marketing, digital and IT teams to implement customer-facing improvements and improve customer acquisition, conversion, retention or repeat purchasing.
Experience integrating ecommerce with ERP, CRM, inventory, product information or order management systems.
Experience with customer research, usability testing, web analytics or structured experimentation.
Experience in equipment distribution, agriculture, energy, industrial products or a related technical product environment.

Responsibilities

Lead commercial ecommerce strategy for propane and petroleum equipment websites, supporting self-service and seller-assisted purchasing.
Identify opportunities to acquire and retain customers, increase ecommerce sales and improve profitability across customer segments.
Own the ecommerce customer journey and prioritized site improvement roadmap, including customer registration, product discovery, checkout and repeat ordering.
Translate customer and business needs into actionable requirements and partner with IT and technical teams to implement and validate improvements.
Establish governance for online product assortment, product information, navigation, merchandising and promotions.
Partner with business stakeholders and marketing to develop promotional priorities, ecommerce content and digital sales resources.
Define and monitor ecommerce KPIs, including sales, conversion, registration completion and customer retention.
Own ecommerce EDI integrations and oversee their performance and reliability.
Recommend, implement and measure enhancements designed to improve ecommerce channel performance.
Oversee day-to-day ecommerce business operations and coordinate resolution of customer-facing issues.
Establish effective workflows across sales, marketing, IT, digital, customer service and equipment teams to support execution and continuous improvement.
Maintain a strong safety culture by following all safety policies, procedures and regulations.