Enterprise Systems Engineer

Avalara•UNAVAILABLE, UNAVAILABLE

5d•Remote

About The Position

Avalara’s Marketing Automation team relies on Marketo Engage for email marketing and inquiry processing. The Enterprise Systems Engineer owns the architecture and administration of the platform, ensuring it follows best practices and that Salesforce and Marketo data remain trustworthy across the revenue team. The role focuses on improving platform operations through automation and AI-assisted monitoring, including detecting data-quality issues before they become incidents. The engineer builds and refines program-shell templates, explores integrations, enforces data-hygiene standards, and partners with the Workfront/Fusion automation team to maintain intake-to-build workflows. The role also documents playbooks, trains marketers on self-service guardrails, and uses AI to assist with QA checklists and incident reports. Work involves Marketo, Salesforce, and reporting tools such as Snowflake to connect planning, execution, and attribution.

Requirements

6–8+ years of hands-on experience in Marketo Engage administration and program architecture, including channels, statuses, shells, and QA.
Bachelor’s degree in Computer Science, Engineering, Information Management, or a related technical field, or equivalent professional experience demonstrating analytics, business operations, or technical program management.
Strong Salesforce-Marketo integration experience, including field mapping, MSI/Sales Connect, and error triage.
Proven Workfront/Fusion or equivalent intake-to-automation implementation experience.
Experience with data governance, including deduplication, normalization, segmentation, scoring, and consent/subscription management.
Knowledge of deliverability practices, including IP/domain practices, monitoring, and remediation.
Excellent documentation, stakeholder communication, and enablement skills.
Marketo Certified Expert (MCE).
Familiarity with APIs and webhooks, database management practices, audits, and reporting alignment.
2+ years of hands-on experience applying AI tools to platform monitoring, documentation, or workflow automation.
Proven track record supporting and enabling AI-assisted workflows for content generation and asset-creation flows.

Nice To Haves

Experience migrating from Eloqua or similar marketing automation platforms.
Exposure to UTM strategy, taxonomy management, and analytics alignment.

Responsibilities

Design and maintain program-shell blueprints, tags, and status taxonomies; publish and evolve standards.
Administer Marketo users and roles, partitions, workspaces, foldering, assets, and snippet libraries.
Integrate with Workfront/Fusion to automate intake-to-build workflows and measure build time and error rates.
Maintain Salesforce sync mapping and MSI setup; handle errors, schema changes, and field drift.
Define reporting fields and UTM conventions to connect planning, execution, and attribution; partner on Snowflake and BI alignment.
Monitor platform health and lead root-cause analyses and preventive fixes for sync, send, and data-quality incidents.
Create and maintain playbooks for campaign QA, go-live checklists, deliverability and IP warming, and rollback.
Enforce data-hygiene standards across deduplication, segmentation, and consent fields.
Train marketers on self-service guardrails and document platform practices.
Use AI-assisted monitoring and tools to identify sync errors, field drift, deliverability problems, and support workflow automation.