Enterprise Marketing Manager

Counsel Health•New York, NY

3d•$150,000 - $170,000

About The Position

Counsel Health is seeking a high-caliber Enterprise Marketing Manager to help build and scale our marketing strategy and pipeline outcomes. This role sits at the intersection of demand generation, sales enablement, and thought leadership, and is designed for someone who thrives at translating complex healthcare technology into compelling narratives in a fast-paced environment. You will partner closely with Sales, Clinical, AI, and Product teams to design and run high-impact campaigns, produce high-impact thought leadership content, and develop sales enablement materials that shape how Counsel communicates its value to enterprise buyers.

Requirements

5-7+ years of B2B marketing experience in healthcare, digital health, or enterprise SaaS, with 3+ years of demand and lead generation experience in a high-growth environment
Proven experience planning and executing marketing programs across various paid social, content syndication, events, webinars, and more.
Experience generating pipeline for a sales organization, having owned a number of MQLs, SQLs, and net-new revenue. You can also speak to how your work directly created revenue opportunities.
Comfortable using data to guide experimentation and decision-making. You understand how to evaluate performance across campaigns, messaging tests, and growth channels.
Strong ability to produce high-quality marketing and sales assets such as white papers and one-pagers.
Analytical mindset, using performance data to inform marketing decision-making, including building hypothesis and recommendations.
Genuine curiosity about how AI is transforming healthcare access. You can take complex technical concepts and translate them into clear, compelling messaging that resonates with enterprise buyers.
Experience in fast-moving environments where you've had to build processes, systems, and assets from scratch.

Nice To Haves

Experience marketing AI-powered or technically complex products, with the ability to translate technical capabilities into clear messaging.
Background in a high-growth B2B healthcare or digital health company navigating a new market category.

Responsibilities

Design and execute demand and lead gen campaigns via media partners and paid social (LinkedIn Ads and Google Ads), targeting enterprise buyers. You will run structured A/B tests across messaging, creative, and audience segments to continuously improve performance.
Plan, coordinate, and execute in-person and virtual events across Counsel's various enterprise segments.
Identify performance gaps across channels, owning the recommendation of changes in approach to ensure outcomes align with internal KPIs.
Strengthen Counsel's position as a leader in AI-enabled care through high-quality thought leadership content such as white papers and blogs.
Collaborate closely with the commercial team to create sales enablement assets that support enterprise conversations, including messaging for outbound email campaigns, custom decks, and one-pagers.
Collaborate with marketing leadership and the commercial team to align on account-based marketing strategy and target accounts.
Manage an activity calendar, ensuring all motions ladder up to organizational priorities.
Measure, analyze, and report on performance of enterprise marketing activities to marketing and sales leadership.