Lead Product Marketing Manager - Enterprise

Klaviyo•San Francisco, CA

1d•$140,000 - $210,000•Remote

About The Position

Klaviyo is expanding into the Mid and Large Enterprise market, challenging established marketing clouds. This role is crucial for driving this expansion by developing strategic positioning and sales plays. The ideal candidate will have experience in high-stakes sales environments, capable of crafting compelling narratives and equipping sales teams with the tools they need to succeed. This is a position for an autonomous individual who can set direction and influence strategy across GTM leadership, sales, and marketing teams.

Requirements

8+ years of product marketing experience, with a significant portion focused on B2B SaaS.
Direct experience marketing to mid-market and enterprise buyers is required.
Demonstrated ability to own GTM programs end-to-end, from positioning through execution and performance readout, operating independently.
Experience supporting complex, multi-stakeholder sales cycles and enabling large sales organizations to communicate nuanced value propositions effectively.
Skilled at adapting positioning and messaging across segments, motions, and competitive contexts.
Strong instincts for what resonates with Enterprise buyers.
Able to frame ambiguous problems, synthesize competing inputs, and communicate clear, structured recommendations to senior stakeholders.
High craft bar for written and visual work, with output ready for executive and external audiences with minimal revision.
Proven ability to drive alignment across teams with competing priorities, through influence rather than formal authority.
Active mentor who raises the quality bar of work around them and contributes to a high-performing team environment.

Responsibilities

Partner with GTM leaders to define and prioritize field selling motions for the Mid and Large Enterprise segment, considering market trends, competitive dynamics, and customer feedback.
Design Enterprise sales plays from ICP definition through field launch, including competitive positioning and messaging.
Serve as the PMM lead on Enterprise integrated marketing campaigns, contributing strategy, messaging, and assets.
Own the strategic concept behind anchor assets for campaigns, including frameworks, research, and benchmarks.
Maintain and evolve core Enterprise assets such as pitch decks, landing pages, EBC materials, objection handlers, and discovery frameworks.
Translate the Klaviyo product vision and roadmap into compelling narratives for Enterprise audiences.
Synthesize field and customer insights to influence roadmap prioritization.
Track Mid and Large Enterprise GTM performance across pipeline sourced, pipeline influenced, and closed-won rates.
Deliver structured readouts with clear recommendations on GTM strategy.