Enterprise Marketing Manager

ID.me • McLean, VA

9d • Onsite

About The Position

ID.me is seeking a versatile, hands-on Enterprise Marketing Manager to join their Enterprise (B2B) Marketing team. This role will execute campaigns end-to-end across email, content, web, and digital channels, collaborating closely with Sales, Field Marketing, and Product Marketing to scale enterprise revenue across B2C brands, Public Sector, Healthcare, and Workforce. This is a generalist position designed for individuals who want a broad scope, significant ownership, and the opportunity to grow into a specialized area (campaigns, demand gen, lifecycle) as the team evolves. The role offers a clear path for career advancement within a scaling B2B Marketing team.

Requirements

• 3–6 years of B2B marketing experience, ideally at a high-growth SaaS or technology company.
• Hands-on experience with marketing automation (Marketo) and CRM (Salesforce).
• Comfort running campaigns across at least three of the following channels: email, web, paid social, organic social, content, or events.
• Strong project management skills, with the ability to manage overlapping deadlines and competing stakeholders.
• Excellent collaboration skills; ability to partner effectively with Sales, PMM, Field Marketing, and Design.
• Bachelor's degree or equivalent experience.

Nice To Haves

• Experience marketing to Public Sector, Healthcare, or other regulated industries.

Responsibilities

• Build and ship multi-channel campaigns, including email, web, paid, and organic, from brief to launch, in partnership with Product Marketing and Field Marketing.
• Own the integrated campaign calendar.
• Manage campaign QA, asset trafficking, and post-launch reporting on a recurring cadence.
• Draft and edit short-form marketing copy for emails, landing pages, social posts, ad copy, and sales enablement collateral.
• Transform vertical messaging from Product Marketing into deployable, on-brand assets across various channels.
• Maintain the marketing content library and ensure messaging consistency across campaigns and verticals.
• Build campaign extensions of Field Marketing's event programs, including pre-event nurtures, on-site follow-ups, and post-event content tracks.
• Support Sales with one-off enablement needs, such as email templates, follow-up sequences, and vertical-specific one-pagers and decks.
• Assist in operationalizing ABM plays in partnership with Sales and MarOps as the strategy matures.
• Track campaign performance against pipeline, engagement, and conversion KPIs.
• Run A/B tests on subject lines, CTAs, and creative, documenting findings and sharing them with the team.
• Surface insights to Product Marketing and leadership, and recommend optimizations for the following quarter.

Benefits

• ID.me is an equal opportunity employer.
• We celebrate diversity and are committed to creating an inclusive environment for all employees.
• ID.me participates in E-Verify.
• ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect.
• ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
• ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline.
• ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level