Enterprise Marketing Manager

Eko•Emeryville, CA

1d•$150,000 - $168,000•Hybrid

About The Position

Eko Health is seeking an Enterprise Marketing Manager to lead key initiatives in enterprise demand generation, field marketing, content development, campaign execution, and performance analytics. This role requires a candidate who is both strategic and hands-on, capable of owning programs from start to finish, collaborating cross-functionally, and driving measurable outcomes. The position involves managing functions such as trade shows, conferences, organic social media, targeting lists, email campaigns, analytics, and inbound lead processes. It is a critical and highly visible role supporting the Enterprise commercial teams.

Requirements

8+ years of B2B marketing experience (enterprise healthcare or medtech preferred).
Experience owning conferences, field marketing programs, or large-scale events.
Strong writing skills (social, email campaigns, sales enablement content).
Demonstrated ability to manage cross-functional projects with tight timelines.
Experience with CRM and marketing tools (Salesforce, Shopify, HubSpot, Google Suite).
Comfortable working in a fast-paced, high-growth environment with shifting priorities.
Bachelor Degree required.

Nice To Haves

Background in health systems, digital health, medtech, or clinical audiences.
Strong analytical skills with experience interpreting funnel metrics.
Familiarity with clinical workflows, telehealth, or AI early detection tools.
Experience partnering directly with sales teams on enterprise campaigns.

Responsibilities

Own strategy, planning, and execution for all conferences and tradeshows.
Partner with sales and leadership to build pre-event and post-event workflows (targeting lists, outreach cadences, booth messaging, event invites, lead follow-up).
Manage conference assets including banners, booths, handouts, case studies, and video needs.
Develop field-ready content and campaigns to support pipeline acceleration across our Enterprise business.
Budget management for conferences and tradeshows.
Own organic social media strategy for enterprise channels (LinkedIn & X), including writing, scheduling, engagement monitoring, and performance tracking.
Lead segmentation and targeting lists supporting strategic outbound and ABM programs.
Build and optimize multi-touch email campaigns in marketing automation tools.
Partner with Growth Marketing on paid campaigns and enterprise-specific audience targeting.
Support the creation of key enterprise assets such as sales decks, 1-pagers, brochures, case studies, conference materials, and product marketing updates.
Collaborate with clinical, product, creative, and sales teams to ensure alignment, accuracy, and compliance.
Manage inbound lead flow, qualification routing, and monthly reporting dashboards.
Track funnel performance (MCL → MQL → Opportunity) for enterprise segments.
Deliver insights that inform campaign strategy, targeting, and ROI.
Support company awards submissions and industry recognition programs.