Enrollment Communications Manager

Maryland Connect

7d•$63,000 - $73,000

About The Position

Enrollment Communications Manager Frostburg State University (FSU), Marketing & Communications department is accepting applications for a full-time, exempt Enrollment Communications Manager. Salary is commensurate with qualifications and experience. Position includes the robust University System of Maryland benefits package, which is comprised of annual, personal, and sick leave, holidays, tuition remission, health, dental, vision, and life insurance, and retirement plans.

Requirements

Bachelor’s Degree, with 3-7 years of experience with marketing platforms, demonstrated ability to learn new software, manage projects, and cross-functional teams.

Nice To Haves

3+ years of experience with Customer Relationship Management (CRM) software.

Responsibilities

Develop and implement a comprehensive recruitment communications and marketing strategy aligned with university enrollment goals.
Define messaging frameworks, audience segmentation, and communication journeys.
Create annual and campaign-based communication plans with measurable objectives.
Oversee creation of recruitment content: emails, texts, web, social media, print materials and multimedia in various communication platforms (CRM, etc.)
Ensure messaging reflects brand voice, value proposition and diversity/inclusion priorities.
Plan, launch, and optimize multi-channel recruitment campaigns (CRM, email automation, Mongoose, etc.).
Manage lead nurturing workflows from prospect to enrolled.
Coordinate event communications for campus visit programs, webinars, and recruitment daily visits.
Develop and review regular reporting and insights to leadership team via the CRM dashboards.
Use CRM and analytics platforms to refine targeting and personalization to segmented student populations.
Partner with internal stakeholders to align enrollment communications and marketing plans.
Serve as a liaison between recruitment teams and communications and marketing staff.