Enrollment Marketing & Communications Coordinator

Society of the Transfiguration•Cincinnati, OH

10d

About The Position

The Enrollment Marketing & Communications Coordinator is a dynamic, organized professional responsible for implementing marketing strategies to attract prospective students while managing the recruitment funnel to meet enrollment targets. This role creates content, manages digital communication, and provides one-on-one counseling to guide applicants through the admissions process. The focus is on utilizing marketing techniques to drive inquiries and managing the admissions funnel to convert those inquiries into enrolled students.

Requirements

Bachelor's degree in marketing, communications, business, or other related fields, required.
1-3 years of experience in marketing, admissions, or professional recruitment, preferably in education.
Exceptional verbal and written communication skills.
Highly organized, detailed-oriented, with the ability to manage multiple projects concurrently.
CRM systems (e.g., Funnel, eTapestry).
School Information System (SIS), (e.g., Rediker).
Graphic Design/Content Creation (e.g., Canva, Adobe Creative Suite).

Nice To Haves

Master's degree preferred.

Responsibilities

Write, design, and produce engaging marketing materials, including email drip campaigns, text messages, social media posts, and print brochures.
Manage social media accounts, update website content (landing pages), and execute paid digital advertising (social media, Google Ads).
Ensure all communications (internal and external) adhere to Bethany's brand and standards.
Build and manage campaigns on the CRM/Marketing Automation platform (e.g., Funnel, eTapestry).
Act as a primary contact for inquiries; conduct outbound calls and emails to prospective students/families to facilitate engagement.
Guide applicants through the admissions process, ensuring all required paperwork is submitted and verified.
Coordinate and execute recruitment events, open houses, tours, Kindergarten Day, admission events, and school visits.
Prepare materials for student shadow days and admissions visits.
Track enrollment statistics, analyze campaign data, and maintain high accuracy within CRM.
Analyze recruitment data and marketing ROI to adjust communication cadence and campaign strategies.
Collaborate with other departments (faculty, finance, student life) to ensure seamless onboarding experience.