Employer Brand, Program Manager

Hims & Hers•,

1d•$130,000 - $155,000•Remote

About The Position

Hims & Hers is seeking an Employer Brand Program Manager to lead and evolve how the company's story is told to the world. This strategic and hands-on role is responsible for shaping a compelling, differentiated narrative and bringing it to life through exceptional content and experiences. The Program Manager will own the employer brand program, partnering across the company to attract and engage top talent. This role is ideal for someone who is both a storyteller and a builder, capable of creating resonant content and aligning stakeholders for large-scale delivery. The work will directly shape how Hims & Hers attracts talent that will define its future. As a fully remote company, Hims & Hers has the opportunity to access exceptional talent anywhere, and this role ensures the company presents itself in a way that reflects this ambition with a strong and differentiated employer brand.

Requirements

5+ years of experience in employer brand, content, or talent marketing roles, ideally within high growth or tech driven companies.
Exceptional content creation skills with a strong point of view on what makes storytelling effective across formats and channels.
Demonstrated curiosity and hands-on experience with AI tools, with a track record of pushing beyond basic use cases to find new ways technology can elevate strategy, content, and candidate experience.
Proven ability to translate complex company narratives into clear, compelling, and differentiated messaging.
Strong cross-functional partnership skills with experience working closely with recruiting, marketing, and senior stakeholders.
Experience building or scaling employer brand programs, including campaigns, content strategies, and careers site optimization.
High level of ownership and accountability, with the ability to operate independently and drive initiatives end-to-end.
Analytical mindset with experience using data to inform strategy and measure impact.
Strong judgment and taste, with a focus on quality, consistency, and authenticity in how the brand shows up.
Comfort operating in a fast-paced, evolving environment where priorities can shift quickly.

Responsibilities

Own and evolve the Hims & Hers employer brand strategy, ensuring a clear, differentiated narrative that resonates with top talent across key functions.
Lead content creation as a core pillar of the role, developing high quality, insight driven content across channels including social, careers site, campaigns, and recruiting materials.
Partner closely with Recruiting, Marketing, Communications, and business leaders to translate company priorities into compelling talent narratives.
Build and manage an always-on content engine that highlights our people, mission, and impact in a way that feels authentic and distinctive.
Develop targeted campaigns for critical hiring areas, especially technical and product roles, aligned to business priorities.
Actively explore and experiment with AI and data tools across employer brand, uncovering talent audience insights, monitoring candidate sentiment, and analyzing competitor positioning, always pushing toward step-change impact and not just efficiency gains.
Elevate and continuously improve the careers site experience, ensuring it reflects our brand, values, and opportunities with clarity and depth.
Define and activate our social strategy for talent, including organic and paid approaches across key platforms.
Enable recruiters and hiring leaders with tools, messaging, and content that strengthen how we represent Hims & Hers in every candidate interaction.
Partner with People and leadership teams to surface and amplify real stories from across the company.
Establish and track clear metrics to measure brand awareness, engagement, and impact on hiring outcomes, using insights to continuously refine the strategy.